Ever wonder why unqualified influencers and AI-generated content dominate search results while actual professionals stay silent? The answer lies in five research-backed barriers that prevent qualified experts from sharing their knowledge online.

In this episode, Greg Mount explores why Canadian solo professionals struggle with content creation despite understanding its value, and provides a practical framework for overcoming these challenges using Google's E-E-A-T guidelines.

Get the full story: Cultivating Client Connections in a Sea of AI Content

Key Topics:

• The professional silence paradox: why experts avoid content creation
• Five evidence-based barriers preventing professional content creation
• How Google's E-E-A-T framework guides credible professional content
• A simple "one article per month" strategy that actually works
• Content repurposing workflow for maximum efficiency with minimal time investment

Episode Chapters:

• (00:00) - Online Publishing Paradox

Resources Mentioned:

• PIPEDA (Personal Information Protection and Electronic Documents Act)
• CASL (Canada's Anti-Spam Legislation)
• Google's E-E-A-T Guidelines
• American Bar Association 2024 Technology Report

If you're a Canadian professional, where your website is hosted has serious legal and practical implications. This isn't just about patriotism—it's about regulatory compliance, client privacy, and practice efficiency.

In this episode, Greg Mount explains why Canadian web hosting matters for professionals in regulated industries and outlines a framework for building a solid digital foundation that meets Canadian legal requirements.

Get the full story: Why Your Canadian Solo Practice Needs Canadian Web Hosting

Key Topics:

• The legal implications of storing client data on US servers
• How PIPEDA and provincial legislation affect your hosting choices
• The five critical mistakes that compromise professional websites
• Finding the right technical partner with Canadian hosting expertise
• How proper integration can save hours of administrative work

Episode Chapters:

• (00:00) - Introduction

Resources Mentioned:

• PIPEDA (Personal Information Protection and Electronic Documents Act)
• Information and Privacy Commissioner of Ontario
• Canadian Centre for Cyber Security

Moving your practice online? Learn how to establish and maintain your professional credibility in the digital world without compromising your values or standards.

In this episode, Greg Mount explores how Canadian professionals can thoughtfully translate their expertise into an effective online presence while navigating regulatory requirements and professional standards.

Get the full story: Building Professional Credibility in the Digital Space

Key Topics:

• The challenge of building professional credibility online
• Balancing online visibility with professional standards
• A three-pillar framework to establish and grow trust online
• Practical solutions that respect compliance requirements

Episode Chapters:

• (00:00) - Online Presence vs. Professional Persona

Resources Mentioned:

• PIPEDA (Personal Information Protection and Electronic Documents Act)
• CASL (Canada's Anti-Spam Legislation)