In this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to event management, emphasizing the importance of being prepared and having a versatile event kit. She discusses her recent role at Calm and her journey through various facets of event planning, from managing social media to leading global events.

Ronkowski highlights the significance of building strong internal and external teams, detailing how crucial buy-in from all stakeholders, especially at the executive level, is for the success of any event. She also shares her personal strategies for self-care during high-stress event periods, advocating for a holistic approach to wellness. Throughout the conversation, Ronkowski emphasizes the value of community and collaboration in the events industry, providing insights on handling unexpected challenges and leveraging networks for success.

Here’s what you’ll hear about in this conversation:

• The importance of having a comprehensive event kit to handle any unexpected situation 

• Why building strong internal and external teams is key to successful event execution 

• How to best leverage industry networks and embrace challenges as opportunities for growth and learning

Mentioned in This Episode

• Ellen Hilderbrand (author)

• Bravo (TV network)

• The Blonde Files podcast 

• The Daily Skimm

• 9 to 5ish podcast 

• Nicola Kastner’s episode on Event Experience

• Ashley Ronkowski on LinkedIn