Matt Draper and Minor Morgan started North Valley Organics on two plots of land in Albuquerque, and have made a commitment to the People-Planet-Profit model for their business. Working with diversity and resilience as core principles, they want farm work to be something that not only produces healthy, nutrient-dense food, but also provides a long term sustainable and joyful living for the people doing it—and the communities around them.

Cultivating the People-Planet-Profit model on an urban farm

Down to Earth is a podcast about regenerative agriculture, and it’s for everyone who eats. We invite you to meet the people shaping a healthier food system—farmers, ranchers, scientists, land managers, writers, and many others. Designing a future that draws on both tradition and innovation, they’re on a mission to change the paradigm so that the food we eat is healthy and long-term sustainable—for families and growers, for wildlife and water, for climate and planet. downtoearthradio.com

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Matt Skoglund grew up in the suburbs of Chicago, went to law school, and for ten years worked for the Natural Resources Defense Council doing policy work to protect bison in Yellowstone. Always happy in the outdoors and with an interest in both hunting and conservation, he started a bison ranch in 2018 near Bozeman, Montana. North Bridger Bisonis a ranch that values biodiversity, wildlife, humane treatment of livestock––and healthy, nutritious meat.  

From suburban Chicago to rural Montana: the journey of a bison rancher

Will Harris's ranch, White Oak Pastures in Bluffton, Georgia, has been in the Harris family for over 150 years. His ancestors had a polyculture farm, but when industrial tools came to ranching, his father, and then Will, went all in––corporate ranching allowed their family to make a good living. But one day, in a life-changing moment of clarity, Harris saw that the animals were suffering from the moment they left his ranch until their brutal deaths, and that the land itself was suffering from an overuse of chemicals and extractive grazing practices. He set out then and there to change the way he ranched, and without even having heard terms like "regenerative agriculture" and "rotational grazing" started down a path that made him one of the pioneers of American grassfed beef. Now a Global Savory Hub, White Oak Pastures is helping to educate others about restoring land with livestock. In his brilliant new book, A Bold Return to Giving a Damn: One Farm, Six Generations, and the Future of Food (which he authored with the help of the wonderful writer Amely Greeven), Harris tells the story of converting from industrial to regenerative practices on his ranch and the many challenges and adventures opened up by his decision to treat his animals and land with the respect they deserve. Helping to create a market for grass-fed beef, getting into supermarket chains and educating consumers, building a work force, helping to revitalize his rural town, educating solar entrepreneurs––these are just some of the topics he covers with an inimitable combination of simplicity, humor, and deep, land-based intelligence. 

A matter of conscience

Austin Frerick grew up in Iowa, which in his youth had a robust regional food system that offered abundant produce and meat from family farms. But because of one "baron"––that's the name Frerick calls the men whose monopolistic corporations profoundly reshape markets and communities––rural areas were hollowed out, farmers were driven off their farms and into factories or other professions, and the quality of life had declined precipitously, from toxic pollution to low wages, to unhealthy food. Frerick's wonderfully readable new book, Barons: Money, Power, and the Corruption of America’s Food Industry, published by Island Press, uncovers the havoc wrought by these barons in the sectors of hogs, grain, coffee, dairy, berries, animal slaughter, and groceries––some of whom are well known, while others are purposefully secretive. Their power is vast, and they stand in the way of a truly competitive, farmer-centric regenerative food system. And yet Frerick offers solutions and hope, and ways that each of us can participate.  

The robber barons of today's food corporations

In 1985 Willie Nelson, John Mellencamp, and Neil Young organized a concert to benefit farmers and spread awareness of the crisis U.S. farmers were facing. The concert raised $7 million and spread awareness across the country. Since then Farm Aid has become a force advocating for farmers, promoting healthy, farm-grown food, providing a hotline and resource network, and giving a voice for policy change that benefits family farms over corporate conglomerates. They continue to produce a concert in a new location each year, and in recent years the concerts have become festivals featuring locally grown food and a goal of zero waste, sustainability and food organizations from all over the country, and of course abundant live music.

Farm Aid: Food, festivity, and fighting for farmers

Nick Mendoza grew up in a cattle ranching family in New Mexico, but when he moved to San Diego he fell in love with the ocean and got hooked on fish and marine science. Taking the lessons from regenerative cattle production to the oceans, he studied Environmental and Marine Resources at Stanford University, and earned a graduate degree in graduate degree in Sustainable Aquaculture. But eventually he veered away from a career in science when he realized that he could make more of a difference by actually doing science-informed fish production. He founded Neptune Snacks, which produces four types of fish jerky––with more products on the way. Balancing transparency, science, health, sustainability, and flavor, he's part of a new generation of entrepreneurs working to transform the food system from the inside. 

Cultivating the People-Planet-Profit model on an urban farm

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