Cultivating Wellness Media

The world taught us several lessons in the last couple of years. To reconsider how we see our work-life balance, approach business and relationships, and, most importantly, realize that mental, physical, and spiritual health are intimately intertwined. Still, although change is inevitable and necessary, it can be terrifying. 

In this episode, I'm joined by Mar Soraparu, Co-founder and Chief Wellness Officer at BIÂN, a private wellness ecosystem that provides holistic health, vitality, and social well-being. In 2012, Mar's passion for enriching the lives of those around her spoke louder, and she left her successful career as a finance professional. Her journey into holistic health, well-being, and self-discovery led to the creation in 2018 of BIÂN, described by Forbes as "the ultimate wellness destination," which offers fitness classes, therapeutic spa services, nutrition consultants, medical concierge, and beauty and med-spa treatments. 

Throughout our conversation, Mar shares her thoughts on the necessary and inevitable health and wellness paradigm change and how advantageous it can be for wellness brands to embrace a holistic approach, including social, mental, spiritual, and physical health, in their offerings. 

Additionally, we talk about Mar's journey into self-development and coaching that led to entrepreneurship, coaching styles, mindfulness, connection, and much more.

Tune in and listen to the fifth episode of Cultivating Wellness Media and learn more about Mar's unique and disrupting views on health, wellness, and community. 

In This Episode, You Will Learn:

• A bit about Mar's background and the beginning of her entrepreneurial journey (3:10)
• About BIÂN's origins (6:20)
• Coaching styles. Is any coach the right fit for everyone? (11:50)
• How to deal with one's need to control things (17:00)
• Mar talks about BIÂN's expansion and offerings (26:30)
• The future of wellness (32:10)
• Mar talks about connection and shares tips to reach out authentically (36:40)

Connect with Mar:

• BIÂN's website
• BIÂN's Instagram
• Follow Mar on Instagram

Let's connect!

• LinkedIn
• Instagram
• Website consultation

Hosted on Acast. See acast.com/privacy for more information.

A brand with a compelling story inspires its consumers and grants a fabulous presence in the wellness space. Yet all that means nothing if that storytelling doesn't generate connection and a sense of community among its audience members. 

Community is the backbone not only of any business but of our personal lives too. 

In this episode, we'll analyze the importance of community in our personal and professional lives. I'll share three scenarios I experienced throughout my life in which having a community to rely on utterly changed my reality.

You'll also hear tips and advice to help you find and connect with a community that understands your needs and desires, why creating or belonging to a community is crucial in the wellness industry, and more. 

Tune in and listen to the fourth episode of Cultivating Wellness Media and discover the benefits of connecting with like-minded people. 

In This Episode, You Will Learn:

• A community can provide relief: you are not the only one who feels that way (4:30)
• Having someone to learn from at work is not only advantageous but necessary (7:30)
• Tips and advice to reach out more meaningfully (12:10)
• Community is a critical component of our personal and professional lives (16:00)
• Why creating a community is crucial in the wellness industry (18:10)
• Make every pixel count (20:40)

Let's connect!

• LinkedIn
• Instagram
• Website consultation

Hosted on Acast. See acast.com/privacy for more information.

The digital landscape for wellness brands demands precise and tailored content to attract and retain new customers. Gone are the days of wide-net generic ads, and identifying and targeting a specific audience, which used to be an advantage, has become a must. 

What's one of the best ways to build meaningful and trustworthy connections with your audience? Paid Media Placement. 

I'll be your trusty guide in paid media placement waters in today's solo episode. We'll navigate paid media's potential, connection possibilities, challenges, and the growth and success opportunities it can bring to your wellness brand. 

You'll also learn how to use paid media to create authentic connections with your audience and turn them into your raving fans, the benefits of outsourcing your paid media placement campaigns, what critical components you must pay attention to when crafting a campaign, and much more. 

Tune in and listen to the third episode of Cultivating Wellness Media, and discover how paid media can utterly transform your wellness brand.

In This Episode, You Will Learn:

• What is paid media placement (4:40)
• It is critical to be effective with your marketing efforts (9:30)
• Personalization is the name of the game in the digital landscape (13:00)
• How to get ahead in a saturated space with big-name players (19:00)
• Use the almost "real-time data" in your favor (21:20)
• The benefits of outsourcing paid media placement (24:00)
• Tips to make informed decisions about your paid media placement campaigns (30:20)
• Key considerations to create successful collaborations (34:00)
• Best strategies to evaluate your partnerships (38:10)

Let's connect!

• LinkedIn
• Instagram
• Website consultation

Hosted on Acast. See acast.com/privacy for more information.

A wise man once said that every story has already been told, and the stories we come up with are a mixture of remembering and forgetting what we've read. In advertising, it has become more interesting to curate real people's voices and turn them into storytellers than trying to create a unique story. 

When brands like Nike invite an unknown runner from a small town to share their story, they acknowledge, empathize, and give the consumer a voice. It's the most compelling storytelling.

In this episode, I'm joined by Rick Wayne, Owner and Director of Underscore Films and Executive Creative Director for LiveLab. Rick's work as a TV, commercials, and viral content director earned him several Emmy nominations, and has been featured on The Huffington Post, MTV, NBC, FOX, Spin, Vice, and Rolling Stone. In 2015, Rick directed and starred in "Millennial's Guide to Making It," a project founded by Ben Affleck and Matt Damon for HBO's Project Greenlight. 

Throughout our conversation, Rick shares his thoughts on advertising, storytelling, content creation, and live activations. We delve into Rick's unique perspective as a director and creative from both the agency and the brand's side, how to turn advertising more enticing for the general audience, and people's realization that being in Hollywood or Manhattan is not a must anymore if they want to create something. 

Additionally, Rick talks about self-development and mindfulness, realizing that every tool he ever needed to change his life was already in him, surprising lessons learned in unexpected destinations, and much more. 

Tune in and listen to the second episode of Cultivating Wellness Media, and enjoy our insightful and thought-provoking discussion on advertising, storytelling, and self-discovery.

In This Episode, You Will Learn:

• A bit about Rick's background (3:20)
• Why advertising must find an alternative to interrupting whatever we are watching (9:10)
• What makes Rick tick? (14:00)
• The post-pandemic scenario of online, digital, and social media (22:30)
• About Rick's self-development and mindfulness experiences (31:20)
• Why brands are curating other people's stories instead of creating them (39:00)

Connect with Rick:

• LinkedIn
• Underscore Films website

Let's connect!

• LinkedIn
• Instagram
• Website consultation

Hosted on Acast. See acast.com/privacy for more information.

Brand awareness and reach are integral to building a business and it’s more often than not a major deciding factor on whether that business will be successful. That being said, it can be difficult for companies to know where to start when it comes to building brand awareness and it can be equally as difficult to know how to pivot when certain methods aren’t working anymore.

I’m Lara-Ashli, a digital strategist and account director who works with wellness brands to harness the power of digital advertising to connect with individuals on a global level, fostering brand awareness and creating strong customer relationships. 

My podcast, Cultivating Wellness Media, is about extending brand awareness by using paid media placements that expands from what you may be used to. The goal is to increase return on investment by connecting with audiences in strategic, creative ways.

In this first episode, I talk about how my life path started and how the power of YES got me to the place I am today. You’ll learn about the brands that I’ve been involved with along the way, what my experience working with them was, and how we were able to innovate and think outside the box when it came to using digital advertising to increase their outreach and customer base.

In this episode, you will learn:

• The first time I committed fully to doing something outside the box (2:16)
• How I leveraged my acting skills into paid media placement (6:17)
• About my experience working as a global director of marketing for the global company, NovaLash (10:33)
• The biggest leap of faith I’ve ever taken (12:32)
• About my work with the brand Goodsmith Homecare and why I chose to quit the job (18:48)
• My advice for wellness brands looking for something different in terms of advertising and outreach (28:47)
• What the difference between first-party and third-party data is (33:06)

Let’s connect!

• LinkedIn
• Instagram
• Website consultation

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.