Adam Dennis is the Founder and Principal of SurgeMetrix, a company that has provided software and service solutions to automotive dealers for over 20 years. He helps dealers build fast, bilingual, Google-optimized websites that drive car shoppers into a dealership's sales funnel. Adam entered the automotive space in 2000 when he founded a SaaS company that offered website, inventory, and lead tracking solutions to automotive dealers across the US. He is also an expert panelist at Dealer Marketing.

In this episode…

How well do you know your target market? What strategies do you use to market to potential customers effectively?

According to automotive industry veteran Adam Dennis, having appropriate data about your dealership’s audience is crucial. He advises dealers to identify their target market and focus on creating customer-centric products that meet buyers’ needs. In addition, your marketing message should resonate with ideal customers. When you understand consumer preferences, you can leverage that to meet their expectations

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Adam Dennis, Founder and Principal of SurgeMetrix, about the dynamics of cultural-based marketing. They also discuss the benefits of building mobile-responsive websites and leveraging AI to create audience-specific organic content.