In this episode, we explore the unique culture at Phoenix Children’s, a leading pediatric health system, where employees are driven by a sense of purpose and mission to provide the best pediatric healthcare in the Southwest.

Kety Duron, Chief Human Resources Officer, has over 30 years of experience in healthcare and she is passionate about nurturing the compassionate and collaborative culture at Phoenix Children’s.

She shares practical strategies for preventing burnout and reducing turnover, training and supporting leaders to embody expertise and empathy, and the importance of teaching and modeling “inclusive behaviors.”

She also emphasizes the need to reach back to high school and middle school to inspire and develop tomorrow’s talent today.

Throughout the conversation, Kety emphasizes the power of human connection and the importance of caring for the caregivers in pediatric healthcare.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Kety Duron is Chief Human Resources Officer at Phoenix Children’s. She oversees talent acquisition and management, workforce engagement, leadership development and organizational transformation as Phoenix Children’s continues to expand its sites of service and workforce statewide. An accomplished healthcare leader, Kety most recently held the same role for City of Hope, a not-for-profit comprehensive clinical research cancer center, hospital and graduate school. She oversaw HR strategy for more than 7,000 employees and launched numerous impactful programs and initiatives designed to maximize recruitment, retention and engagement. Prior to City of Hope, Duron was Vice President of Human Resources at Stanford Health Care and held various leadership roles in Human Resources at UCLA Health for over 25 years.

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Jessica Kloosterman is Sales Director at avad3 Event Production. She is an ambassador for avad3’s culture of excellence and service, connecting clients with avad3’s production team and helping bring their vision to life. Prior to joining avad3, she worked in sports coaching and operations.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

Chiara Hughes is the Director of People Operations for RevolutionParts, an eCommerce platform serving the automotive industry.

With a background in talent acquisition and a passion for creating happy and diverse teams, Chiara brings a wealth of experience to her role. She is known for her authentic leadership style and her commitment to creating a safe and inclusive work environment.

In this episode, Chiara explains how her views on the use of behavioral assessments in the recruiting and hiring process have changed over the years.

She discusses how “hiring to the deficit” and embracing cognitive diversity and neurodiversity are key to building a diverse team. By intentionally hiring individuals with different strengths and ways of thinking, the company can bring in fresh perspectives and innovative ideas and create a more well-rounded and innovative workforce.

Chiara believes that in order to build a successful culture, leaders must authentically live the values they promote. She asserts that radical transparency and leadership vulnerability are essential in creating a safe space for employees to deal with their own humanity.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Chiara Hughes is Director of People Operations at RevolutionParts. With 24 years of recruiting experience, she plays a critical role in shaping the organization's success by developing and executing strategies that enhance and elevate the employee experience, fostering talent development, and driving operational excellence. Chiara and her team of talent acquisition and HR professionals work closely with leadership at RevolutionParts to align people initiatives with the company's goals and values.

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Jessica Kloosterman is Sales Director at avad3 Event Production. She is an ambassador for avad3’s culture of excellence and service, connecting clients with avad3’s production team and helping bring their vision to life. Prior to joining avad3, she worked in sports coaching and operations.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

This episode focuses on how individual contributors experience a company’s culture in their everyday work.

Kati Moore from Google Cloud discusses the importance of culture and its impact: “Culture, to me, is the environment that’s created with the company that allows you to exist and to be and to grow and to collaborate.” A positive workplace culture enhances interactions with peers and clients, while a negative culture hinders productivity and satisfaction.

Kimber Reaves discusses the need for personal and corporate values to align and the role of uncomfortable conversations in fostering inclusivity and mutual respect.

Kati and Kimber explore how company culture shapes interactions with clients and customers. They acknowledge the unique challenge of balancing the technical aspects of their work with the human dimension. While technology companies are at the forefront of innovation, they also need to navigate the complexities of human interaction.

Kati emphasizes the importance of understanding client needs and delivering solutions that align with Google’s mission. “Respect the user, respect the opportunity.”

Kimber highlights the role of professionalism in building trust, and she emphasizes the importance of sustainability in the events industry.

They both express optimism about the future, envisioning a world where inclusivity, kindness, and respect are the norm.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Kati Moore is a Client Relationship Manager with Google Cloud. She has worked in the technology industry for 12 years, and she loves solving business roadblocks for customers and helping grow revenue streams for enterprise clients. Kati is a board member of Women+ in Technology of Northwest Arkansas and a board member of the Arkansas Children's Hospital Auxiliary.

Kimber Reaves is an Account Manager and Event Strategist at avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Prior to joining avad3 in 2023, Kimber worked in the event industry for over 12 years, balancing planning, leadership, and mentoring while continuing to be a student along the way. She loves building strong collaborative relationships and bringing clients’ visions to reality alongside a strong team of professionals.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

In an industry that too often treats talent as a commodity, avad3 Event Production has a unique culture built on a foundation of service and the desire to create a place where people genuinely want to work.

Cameron Magee, Tabitha McFadden, and Amy Bates discuss what it takes to lead a team of passionate individuals who are committed to technical excellence, providing exceptional service to clients, and going above and beyond to ensure their events are successful.

They explain that listening is a key component of avad3’s expertise, allowing them to understand client needs and adapt to meet those needs effectively. They also share their vision for the impact they hope to make in the lives of their employees.

avad3 prioritizes hiring for character over competence and encourages a culture of continuous learning and personal growth. The leadership team’s focus on empathy and care for employees sets them apart in the events industry, creating a positive and inclusive work environment.

You can read the full transcript of this conversation on our website.

Featured In This Episode

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Tabitha McFadden is VP People and Finance at avad3 Event Production, where she is responsible for developing people and teams and overseeing the employee journey for a growing, diverse company. Tabitha loves facilitating people’s growth in their areas of passion and providing them with an exceptional experience to enable their best work. She was named to the exclusive listing of the Northwest Arkansas Business Journal’s “Forty Under 40” list. She is also a frequent speaker at various industry events, lending her expert perspective on HR, work culture, and team development as well as female leadership.

Amy Bates is Senior Director of Strategic Projects at avad3 Event Production. She is a highly sought-after expert in major event strategy and execution. Prior to joining avad3, Amy owned and operated a full-service event planning firm for 20 years. Amy studied Marketing at Northeastern State University in Oklahoma. She has served the University of Arkansas in multiple roles; as a member of the Board of Advisors, and as the UA Executive in Residence teaching senior level hospitality students the science and art behind successful event planning.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

In this episode, we discuss the evolution of corporate culture from an emphasis on conformity to a focus on meaning, purpose, and belonging.

Stacy Cullinan shares her insights on the role of listening and flexibility in fostering a positive and inclusive environment. She discusses the challenges and opportunities presented by mergers and acquisitions and the importance of mentoring and leadership in shaping organizational culture.

Amy Bates emphasizes the power of live events in shaping and amplifying organizational culture. By creating immersive experiences that align with the company’s personality and values, events can reinforce the desired culture and create memorable moments for attendees.

Stacy highlights the significance of employee resource groups in creating a sense of belonging and providing a platform for employees to share their experiences, celebrate their differences, and contribute to a more inclusive culture.

Looking to the future, Stacy identifies the impact of artificial intelligence on workplace practices and an increasing focus on employee well-being as two significant issues that need to be addressed by HR leaders in the continuous evolution of workplace dynamics in a rapidly changing world.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Stacy Cullinan is Head of People & Culture at Talent Growth Solutions, where she provides fractional and interim Executive Human Resources, People, and Culture leadership to organizations in periods of rapid change and growth. Throughout her career, Stacy has led human resources teams with Fortune 500 companies, including Cox Automotive, Novartis, and McKesson. Her experience spans healthcare technology, ophthalmic medical devices & consumer products, pharmaceutical sales, and digital & software solutions for the automotive industry. Stacy is passionate about transforming the culture into a more diverse, fair, and inclusive environment where everyone can learn and thrive. She enjoys connecting the dots and assembling the right talent at the table to solve the most critical business challenges.

Amy Bates is Senior Director of Strategic Projects at avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. She is a highly sought-after expert in major event strategy and execution. Prior to joining avad3, Amy owned and operated a full-service event planning firm for 20 years. avad3 Event Production is a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature.

In this episode, we sit down with KC Hurst and Marissa Reyes from Crystal Bridges Museum of American Art to explore the transformative role of museums in today's society.

Crystal Bridges is at the forefront of making art accessible and engaging, breaking down the traditional barriers that have made art seem exclusive or elite to create a space where everyone feels welcome.

We discuss the concept of “radical access,” the role of museums in fostering a sense of inclusion and belonging, the importance of listening to and learning from the community, the pivotal role of digital engagement in reaching wider audiences, and the ongoing work to create a workplace culture as vibrant and diverse as the art it celebrates.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

KC Hurst is Chief Marketing, Communications, and Digital Officer for Crystal Bridges Museum of American Art, a renowned cultural institution located in Bentonville, Arkansas.

Marissa Reyes is Chief Learning and Engagement Officer for Crystal Bridges Museum of American Art. She has over 20 years of experience in the arts, education, and culture sectors and 14 years of senior leadership experience in art museums. She was recognized as the 2014 Illinois Museum Art Educator of the Year by the Illinois Art Education Association.

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

Benchmark, a global provider of engineering, design, and electronics manufacturing services with 12,000 employees in eight countries, is in the midst of a major cultural transformation.

Rhonda Turner, Chief Human Resources Officer, discusses the company’s journey from a finance-centric culture with uninspiring values to a people-focused and purpose-driven culture that fosters an engaging employee experience.

Rhonda emphasizes the importance of purpose-driven leadership in promoting diversity, equity, and inclusion, and how inclusivity fosters innovation and growth.

She also highlights the role of effective internal communication and storytelling in engaging employees and creating a sense of belonging.

Benchmark has established an Inclusion Council and Employee Resource Groups to promote diversity and inclusion and celebrate different cultural events. They are working towards improving the representation of historically underrepresented groups in leadership and technical roles through targeted goals and initiatives.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Rhonda Turner is Chief Human Resources Officer at Benchmark, where she leads all aspects of human resources, including talent acquisition and development, business partnerships, organizational design and effectiveness, compensation and benefits, diversity and inclusion, and human resources business operating systems. Rhonda has more than 20 years of HR leadership experience and a proven track record of driving business outcomes by leveraging talent management, employee engagement and culture. Her career spans the education, energy, retail and restaurant industries, including positions at companies such as Universal Technical Institute, ConocoPhillips, Circle K and Main Street Restaurant Group, a TGI Friday’s franchisee.

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.

Culture Amplified is a deep dive into the heart of workplace culture to explore the dynamics that shape the environments we work in every day. We hope these conversations will inspire others to create cultures where people thrive and meaningful work is the norm.

In this inaugural episode, Cameron Magee takes us behind the curtain of avad3 Event Production to reveal the core of their success: a deeply ingrained culture of care, excellence, and innovation.

He discusses the challenge of balancing rapid growth with maintaining a strong culture as he rebuilt avad3 after the events industry shut down completely during the pandemic.

Cameron shares his vision for the future of workplace culture within the event production industry, which has historically treated talent as a commodity. He highlights the importance of learning from others so we can all do better and grow together.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

Follow the Podcast

If you enjoyed this episode, please follow Culture Amplified in Apple Podcasts, Spotify, Pocket Casts, or any other podcast app. Just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show.