Claire Smith, People and Culture Lead at Gunnercooke, joins Felix to explore what it really takes to build culture beyond mission statements and values posters. From her journey as a lawyer to BD to HR leadership, Claire shares practical insights on embedding values into every stage of the employee lifecycle, why she measures kindness through peer recognition, and how to convince sceptical CEOs that culture work matters. Plus, why handwritten cards still work and what "design your life" means for hybrid working.