David Barr interviews Michael Lombardi, former NFL executive and author of Gridiron Genius. Michael shares his experiences as a member of the coaching staff for several NFL teams working alongside head coaches Bill Walsh, Al Davis and Bill Belichick and how these remarkable experiences led to the publication of his book, "Gridiron Genius". Touching on culture and leadership in football strategy, Michael shares how the importance of building teams in the NFL relates to the business world today.