Send us a text

Why do dealerships keep paying for tech they never use?
This week on What The Prompt?, we sit down with progressive dealer-operator Scott Falcone to dig into why culture—not tech—is the real driver of innovation in automotive retail.

Scott’s been in the trenches for over 30 years, and in this episode, he shares why most AI tools flop in dealerships, how he’s flipping the training model, and why mentorship incentives beat silver bullet solutions. If you’re a GM, GSM, or Fixed Ops leader tired of broken systems and pointless vendor pitches, this one’s for you.

We talk about:
•Creating culture-first tech adoption
•Why CRMs, DMSs, and marketing tools still don’t talk
•How AI is being used to solve real dealership problems
•The $8K mentorship bonus that’s changing the onboarding game
•Whether pay plans can actually shape store culture
•What questions to ask AI vendors (that most leaders miss)

Scott also gives us a peek into how his team is using LLMs like ChatGPT and Claude to build in-house tools for recruiting, budgeting, technician pay, and more.

🔧 Real tools. Real leadership. Real conversations.

👉 Today’s prompt:
What would your store look like if culture drove your tech stack?
Let us know in the comments or hit us up to be part of a future episode.

🔔 Subscribe on YouTube, follow us on Spotify/Apple, and leave a review if this helped sharpen your game.

#AutoRetail
#DealershipLeadership
#AIInAutomotive
#CultureDrivenTech
#WhatThePrompt