Culture of Honour. Oh, I love this. This is really the core of my operating, thinking, my philosophy, is to create a Culture of Honour and it’s a fundamental foundation block for the way that I’ve led different companies over the years and I’ve always tried to operate this way. Sometimes more successfully than others. But really it’s around valuing the individual.

We all have intrinsic value. So each person, regardless of what their role is, whether they’re wrapping parsels or chairman of the board, turning up to the board meeting in a big Merc. Or different roles. Sales. You might be area manager. You could be working on retail. Could be doing a number of different roles, but every single individual, from my perspective, has intrinsic value.

And if you bring that mindset to the table, then you tend to treat people in a different way. You will give everybody dignity and respect and take the time to listen to them.