Most shop owners talk about culture. Few actually put it into practice.

In Part 2 of our conversation, Jesse Kleiman shares how he's building JR Metal Works on values that stick — from making hard work "cool again" to leading with "simple scales, fancy fails."

This isn't theory. It's how a fast-growing fab shop operationalizes culture, keeps people bought in, and builds a team that can scale.

It's not just about welding or leadership. It's about what happens when you decide values aren't posters on the wall — they're how you run the business every day.

In this episode, you'll learn:

• Why "making hard work cool again" matters for shop culture

• How to elevate tradespeople and keep talent engaged

• Why "simple scales, fancy fails" is a rule every shop should live by

• How Jesse teaches leadership through Extreme Ownership and The Four Agreements

• Practical ways to embed values so they survive growth pains

Resources: Join our Facebook Group for conversations that will help grow your business: https://www.facebook.com/share/g/1Dspnz4Qt5/ Connect with Jesse on LinkedIn: linkedin.com/in/jesse-kleiman-685675113 JR Metal Works: https://jr-metalworks.com/ Lights Out Podcast: https://makingchips.com/show/lights-out/ Buy the Numbers Podcast: https://makingchips.com/show/buy-the-numbers/