As we close the door on 2025 and look ahead to a new year, this episode asks a question every leader has to answer - whether they realize it or not:

What are you choosing to focus on first… people or processes?

In Episode 14 of the Cultureproof Podcast, Sam Gembel digs into a tension most leaders feel but rarely articulate. When things feel messy, inefficient, or frustrating, our instinct is often to fix the process. But what if the real issue isn’t the system at all?

This episode challenges the idea that better processes automatically create better outcomes. Sam unpacks why most “process problems” are actually people problems in disguise - and why caring deeply about your people can feel exhausting, misunderstood, and even risky as a leader.

You’ll hear why compassion is often mistaken for passivity, why AI can build workflows but not leaders, and why culture is formed in conversations - not binders, SOPs, or software. As we step into a new year, this is a moment of reflection: who is better because of your leadership?

As you plan for what’s next, this episode invites you to decide what comes first - building tighter systems, or developing stronger people. Because when you get the people right, the processes tend to follow.

In this episode of the Cultureproof Podcast, Sam Gembel breaks down one of the most overlooked - and most powerful positions in any organization: the middle leader. Forget titles. Forget hierarchy. Leadership is about influence, and the people in the middle carry more influence than they often realize.

Sam dives deep into what it really means to lead from the middle, how middle leaders serve as the bridge between ownership and the field, and why the overall health of a company lives or dies by the strength of its middle leadership team.

You’ll learn how to influence up by bringing solutions, vision, and clarity to the owner - and how to influence down by setting the tone, lifting standards, and shaping how your team feels under your leadership. Sam also unpacks the challenges middle leaders face, the traps they fall into, and the practical habits that separate true leaders from people simply holding a position.

From championing culture, to training their replacements, to becoming the kind of leader A-players want to follow - this episode is a blueprint for anyone who wants to expand their impact, regardless of their title.

If you’re in the middle, this one’s for you: you are already leading, now it’s time to lead well.

Get those notepads ready!

This episode of the Cultureproof Podcast is a powerhouse conversation on leadership, culture, and building a team that thrives - and it just so happens to mark the 1-year anniversary since we launched the podcast! 

Greg Wittstock breaks down the early days of his pond building and vlogging journey, how he started sharing the day-to-day of the jobsite, and what it taught him about leadership in real time. 

We dive into the moment he made the bold decision to step off the jobsite, fully trusting his foreman to take the lead - even when the projects were messy, chaotic, or downright horrendous! Greg also shares his approach to leading as a CEO today, how he cultivates a strong company culture, and why empowering others is the KEY to growth. 

This episode is packed with insights for anyone looking to level up their leadership, build trust in their team, and create a culture where people thrive.

In Episode 11 of the Cultureproof Podcast, Sam Gembel sits down with Dr. Travis Parry, the bestselling author of Marry and Grow Rich and founder of the Make Time Institute. Dr. Parry shares his groundbreaking insights on how personal growth, shared vision, and a balanced marriage can fuel both business success and family harmony.
 
 Dr. Parry brings a unique perspective on how couples can work together to grow their businesses while nurturing their relationships. They dive deep into the importance of aligning values, supporting each other's personal growth, and the power of communication to overcome adversity - both in marriage and in business.
 
 Dr. Parry discusses how shared goals - financial, personal, and spiritual, can help couples navigate life's challenges and come out stronger. He also highlights the importance of inspiring rather than requiring your children to follow in your footsteps, offering a powerful example of how he’s leading his eight children.
 
 This episode is packed with actionable advice, personal stories, and the wisdom of a seasoned leader who’s learned how to balance business, family, and faith.
 
 Whether you're navigating the complexities of marriage, business, or both, this episode will equip you with the tools to grow rich - relationally, spiritually, and financially!

Cheers! 

In this power-packed episode, Sam sits down with Josh Latimer to unpack the real war every entrepreneur must win - the battle of the mind!
 
 From a trailer park beginning to selling multiple businesses, including Conquer, Josh shares his raw and honest journey of entrepreneurial growth, mindset shifts, and redefining identity beyond success. Together, they reflect on how their paths crossed through Conquer, the value of accountability groups, and why some of the most impactful business growth happens in small, deeply connected circles.
 
 Josh dives into the evolution from an "orphan mindset" to an ownership mentality, sharing lessons learned from mentors like Myron Golden and his own experiences scaling businesses. They explore how subconscious beliefs shape actions, why identity determines success, and how self-sabotage shows up when business owners let their bank account balance dictate their worth.
 
 Sam opens up about his own discomfort with the CEO label and the tension between business success and personal identity - leading to a rich dialogue on legacy, leadership, and truth practices that reset your mindset daily.
 
 This episode is for the entrepreneurs and leaders who know the biggest obstacle isn’t the market - it’s the mirror! Get those notepads ready!

Ready to build an unstoppable team? In this episode of the Cultureproof Podcast, Sam Gembel dives deep into what it really takes to attract, recruit, and retain A players - the kind of talent that will elevate your organization to new heights. You’ll learn how to identify A, B, and C players on your team and why settling for anything less than an A player is holding your business back.
 
 Sam challenges you to look at your leadership and ask, “Are you an A Leader?” If you want a team of high performers, you need to step up and lead like one. This episode will push you to rethink your approach to hiring, leadership, and creating a culture where A players thrive.
 
 If you’re ready to disrupt the comfort and build a powerhouse team, hit play now!

In this no-fluff episode of the Cultureproof Podcast, Sam Gembel drops a leadership truth bomb: It’s not the economy. It’s not the employees. It’s you!

If you're stuck in cycles of frustration, venting on social media, blaming the market or your team - it's time for a gut check. Sam dives deep into the most common traps leaders fall into: The blame game, the lowballer excuse, and the “nobody wants to work” narrative.

You’ll learn how to shift from victim to victor, rebuild a mindset rooted in ownership, and create a company culture that top talent wants to be part of.

The episode wraps with a bold call to action - one that will challenge you to look in the mirror and ask: Where am I shifting blame when I should be taking ownership?

Because the truth is simple: You can blame or you can build - but you can’t do both.

Get those notepads ready!

Welcome to this power-packed episode of the Cultureproof Podcast! In this episode, I sit down with Tommy Mello, the dynamic owner of A1 Garage Door, a true leader in the home service industry. Tommy brings boundless energy and invaluable insights to the table as we dive into how he scaled his business from the ground up, beginning all the way back with his entrepreneurial roots in landscaping.

Get ready to be inspired as Tommy shares his journey, from early lessons of startup, to scaling A1 Garage Door into a $200+Million dollar operation! We talk about everything from the importance of setting up your year for success, to the role health and fitness play in peak leadership performance, and how investing in people has been key to his company’s success.

You'll hear Tommy’s thoughts on building a winning team, elevating sales performance, and implementing systems that not only sustain but scale a business. He also reveals the leadership principles that have guided him through challenges and triumphs alike.

In this episode, you’ll takeaway…

1. Why leadership is about influence and vision.
2. How to structure your year for success.
3. The importance of surrounding yourself with the right people.
4. And so much more…

Plus, stick around for a lightning round of fun and rapid-fire questions with Tommy at the end.

Whether you’re an entrepreneur, a seasoned business owner, or someone just starting your journey, Tommy’s wisdom will leave you fired up and ready to make this your best year yet.

Don’t miss out - listen now and join us for an inspiring conversation with one of the home service industry’s TOP leaders!

What does it take to build a high-performance team in the landscape industry? In this episode, I sit down with Marty Grunder, founder of Grunder Landscaping and The Grow Group, to break down the mindset, leadership strategies, and systems that drive success in the green industry. Marty shares his journey from pushmowing as a young entrepreneur to leading a multimillion-dollar landscape business and coaching top industry leaders. We hit on the lessons that shaped his approach to scaling a business, developing leaders, and creating a culture of accountability. ***Spoiler alert*** I got goosebumps when Marty shares the best life & leadership advice he’s ever received! This episode is packed with tactical leadership wisdom for landscape business owners looking to level up themselves, their teams, be a better leader for their family and build a company that runs without them having to do it all themselves! LET'S GO! 

On EP2 Sam dives into the origins of the term "Cultureproof" and explains how it applies to creating a resilient, thriving company culture. You'll learn valuable insights and actionable strategies to safeguard your organization from internal and external threats, ensuring a strong, unified culture that can withstand challenges. Whether you're leading a small team or a large organization, these takeaways will help you start building a culture that supports long-term success. Tune in to discover how you can "Cultureproof" your business today!