What did I learn in February 2018?

* Text-based emails rule in B2B

* Don't confuse your audience

*Don't stress over task list

I hope these learnings help you grow as a marketer.

How to use your marketing automation system to create the perfect sales handoff process.

Do you need help implementing a lead scoring system? These tips will get you on the right track. Check them out!

Are you for or against lead scoring? This is why lead scoring matters and how you can use it to determine your prospect's interest level.

When is the best day and time to email your audience? This episode will help you figure that out and achieve your marketing goals.

Are you emailing people tooooo much? Do you know if you are causing more people to unsubscribe than normal? Listen to this episode to learn more about email frequency and how you can test your emails to avoid those ugly unsubscribes, and increase those open rates.

How to A/B test the size and look of your marketing emails.

I've spent more time on crafting effective subject lines than anything else. Here's what I've learned and what you can A/B test.

This is the first episode in the "Always Be Testing' series. You'll learn what the most important part of an email is and how to A/B test it.