Curate Your Success Podcast

Emmy Award-winning media advisor, Vinnie Potestivo, has over 25+ years of experience launching some of the most notable talents, personal brands, and media franchises in modern pop culture. In this episode, I had so much fun getting a sneak peek behind-the-scenes of his journey working at MTV from 1998-2007 (um….. hello! The ultimate BOOM of reality shows!), learning all the media hacks to stand out as a brand, and diving into his passion of podcasting.

This episode is brimming with fun tidbits and hacks to springboard your brand to next levels. But don't take it from me, tune in to the episode to find out yourself!

Inside this episode, we'll cover:

• What it was like working at MTV from 1998-2007
• Building a personal brand
• How to create a pitch that stands out
• His favorite podcast tool

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Show Summary: If you don't know why your website isn't converting leads into clients– you're in for a treat in this episode. Jo Harris is a conversion copywriter & co-owner of her agency, honeyDIGITAL, and an expert at writing research driven sales copy for 6 & 7-figure businesses that want to increase conversion rates. In this episode, she walks us through the 5 ways to optimize your website headlines to convert more leads.

Dive into the episode to learn more about how Jo cracked the code to landing more clients that made her work-life balance easier.

Inside this episode, we'll cover:

• 5 Steps to Optimize Your Website Copy to Attract & Convert Leads
• Her secret sauce to creating lead generating content
• How to get rid of writer's block for good

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Merit Kahn has coached & trained entrepreneurs and sales teams for more than 20 years... and people are always surprised when she tells them the secret is to "Stop selling... and start getting SELLected." Anyone that knows me knows I love a play on words and this is a good one. Merit also teaches what she calls "The Open for Business Framework" so entrepreneurs, business owners and professionals can expand their influence, impact and income without feeling pushy or aggressive.

In addition to being a sales guru, she's also a stand-up comedian in her free time! How cool is that?

Today we're going to be discussing ways to connect your emotional intelligence to your sales strategy.

Inside this episode, we'll cover:

• Emotional intelligence & why entrepreneurs need to implement it in their day to day operations
• Authenticity & your sales strategy
• Staying open minded to what's possible
• How she combines her comedy background with her sales development business

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Entrepreneur, restaurant & hotel hospitality leader, former speakeasy owner, motivational speaker, soon-to-be author, AND my favorite title of them all: my DAD! I am beyond thrilled to have Brad Brown join me on the podcast. In this episode, we discuss something that he has taught me my entire life…. Goal Setting!

His off the charts enthusiasm and game-changing goal-setting hacks will set you on the right path to accomplishing your goals: both big and small. Don't miss this episode– tune in now and soon enough you'll start noticing your goals and bucketlist items being checked off in big ways!

Inside this episode, we'll cover:

• His impactful morning routine
• Goal setting and how it's changed his life
• Leadership at the workplace, and setting an example at home
• How to set yourself up for success
• Expert tips for goal setting

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Goal Setting Your Way to the Top

Business coach, podcast host, public speaker, community builder and all around hype woman: meet Kelsey Knutson!

Ever hit a wall in your entrepreneurial journey and think to yourself, "Is now the time to quit? Do I keep pushing forward? Is it worth it?" We've all had those thoughts at some point– and if you haven't, you probably will! Let's talk about it.

In this episode, we talk all about putting in the work as a new entrepreneur and how to figure out when you need to pivot.

Inside this episode, we'll cover:

• Advice for someone that is on the fence about shifting their business
• Red flags entrepreneurs should look for when things aren't going the way they want it to
• The evolution of Kelsey's business and how she was able to grow

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Author, MMA gym owner and financial consultant, Paul does it all! Paul went from working as a stock broker for a major Wall Street firm to Entrepreneur. He now specializes in helping Entrepreneurs fix their finances and then buy assets to create passive income.

Today Paul walks us through simplifying your money system and keeping a strong money mindset as you build your business empire.

Inside this episode, we'll cover:

• What entrepreneurs should know before truly diving into business building
• Keeping a strong money mindset
• Ways to simplify your money system and set it up for major growth
• How to stay focused when you hit twists and turns in your business

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You have to be hands-on with your business in the beginning stages to set up processes and put things into place– but in order to grow, you have to set your business up in a smart way so that your hands don't have to be a part of every single process. When you're trying to grow, who has the time for that?!

The Founder & CEO of SmartVAs.com and host of The Master Delegator Podcast, Kristy Yoder is here with me today! Kristy is going to be sharing her insider tips on how to grow your business through delegation so that you can stop being chained to your desk stuck in building mode, and into that freedom-filled lifestyle you've been striving for when you set out to build that business of yours!

Inside this episode, we'll cover:

• How businesses can utilize a virtual assistant when they're on a budget
• When you should consider hiring a VA
• Types of tasks you should delegate at the beginning stages of your business

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Video is taking over the internet– even the Kardashians are complaining about it to Instagram. I was speaking with my friend, Dale Chube, this week and he brought up an interesting point about the power of audio so I knew it was something that needed to be discussed. Highlighting the impact podcasting has had on his business, protocols of being an excellent podcast guest (and getting invited back!), the impact his faith has on his business, quotes from Rick Ross and Kanye….

I mean, come on! [INSERT LAUGHING & MINDBLOWN EMOJIS]

Tune into this episode because it's fulllll of nuggets you don't want to miss.

Inside this episode, we'll cover:

• The take-over of audio for marketing your business
• Impact of podcasting on Dale's business
• Preparing as a podcast guest
• Creating content for different 'seasons' of your business
• Investing in the right tools to level-up your audio game

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Ashley-Anne Schmidt, CEO & Marketing Strategist behind Ashley-Anne & Co sat down to chat with me about your audience and how to properly identify your VIP list. We're both obsessed with all things marketing and understand the challenges new entrepreneurs face when they're just getting started– so expect some enthusiastic marketing talk in this episode! Broken down into simple steps, Ashley-Anne maps out a strategy you can easily implement in your business this week.

In this episode, we chat about identifying your VIP clients (aka DREAM customers) so that you can get past that initial niche-dilemma and get you in the right direction so that your brand speaks to the right people that want to pay for your services.

Dive in and get ready to flash through some red carpet client IDs at the door!

Inside this episode, we'll cover:

• The meaning behind ID-ing VIP clients
• 4 stages of information to collect for your ideal clients
• What info "isn't good enough" & how to dive find the right info
• The impact ID-ing makes on your business ROI

🌟 Share, Subscribe, Review! 🌟 If you enjoyed this episode, I'd be so grateful if you'd share it and leave a review. Reviews help spread the word about the Curate Your Success podcast, and is an impactful way to help inspire others to take the leap into pursuing their goals and step into their true passion.

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My dear friend, Jovana Mullins, Co-founder and CCO of fashion brand, has created a brand that is not only aesthetically beautiful– but beautiful in its way of giving back to the community, inspiring inclusivity in the workplace, creating an empowering platform for people with developmental disabilities, manufacturing locally in NYC, and continuously aims to minimize its carbon footprint.

So much good in ONE brand!

Every stitch in every Alivia garment has a purpose and gives back in some way shape or form. On a personal level, Jovana is easily one of the most kind, thoughtful, ray of sunshine friends I know and I am thrilled to have her on the show to share with us how she's built a brand that gives back.

Looking to do good in the world? Tune into this episode and pick up tips on how you, too, can make a difference– and how you can help Alivia achieve its dream of creating more inclusion in the workplace.

Inside this episode, we'll cover:

• The origin story of Alivia
• How Jovana has built a fashion brand that revolves around the artwork of people with developmental disabilities
• Sustainability & running a business with the world in mind
• Keeping inclusivity at the heart of your business
• Alivia's vision for the future & how you can make a difference

🌟 Share, Subscribe, Review! 🌟 If you enjoyed this episode, I'd be so grateful if you'd share it and leave a review. Reviews help spread the word about the Curate Your Success podcast, and is an impactful way to help inspire others to take the leap into pursuing their goals and step into their true passion.

JOIN MY FB COMMUNITY: https://blairebrown.com/group

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Episode Webpage & Show Notes 💡