Alison speaks with Rudy Rodriguez, an experienced entrepreneur and former naval aviator, who shares strategies for enhancing customer value in the retreat and event industries. They discuss overcoming common challenges, such as filling seats and keeping attendees engaged, and the importance of effective follow-up post-event to sustain enthusiasm.

Rudy emphasizes meticulous preparation, personalized attendee experiences, and building trust during events. He shares actionable strategies for tailoring sales approaches and highlights the significance of continuous learning in crafting impactful client experiences. This episode is a valuable resource for anyone looking to improve their event strategies and foster genuine client connections.

HIGHLIGHTS:

1:48 The Journey of Event Sales

6:46 Curating Transformative Experiences

11:51 Maintaining Post-Event Relationships

19:25 Solutions for Event Leaders

26:30 Challenges in Event Leadership

connect with Rudy:

The High Profit Event show

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