Alison speaks with Rudy Rodriguez, an experienced entrepreneur and former naval aviator, who shares strategies for enhancing customer value in the retreat and event industries. They discuss overcoming common challenges, such as filling seats and keeping attendees engaged, and the importance of effective follow-up post-event to sustain enthusiasm.

Rudy emphasizes meticulous preparation, personalized attendee experiences, and building trust during events. He shares actionable strategies for tailoring sales approaches and highlights the significance of continuous learning in crafting impactful client experiences. This episode is a valuable resource for anyone looking to improve their event strategies and foster genuine client connections.

HIGHLIGHTS:

1:48 The Journey of Event Sales

6:46 Curating Transformative Experiences

11:51 Maintaining Post-Event Relationships

19:25 Solutions for Event Leaders

26:30 Challenges in Event Leadership

connect with Rudy:

The High Profit Event show

SPONSOR:

Cellev8

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Picking up where episode 120 ends, with in-person events and networking, Alison continues in this episode with sharing strategies for effective client outreach that prioritize authentic connections over cold pitching.

Drawing from her industry experience, Alison highlights the importance of enhancing customer value and fostering genuine relationships. Alison presents a five-step approach for meaningful outreach, starting with thorough preparation and personalized engagement, followed by focusing on the potential client's work and offering value without strings attached.

Through personal anecdotes and lessons from awkward interactions, she emphasizes the need for a long-term perspective in building relationships that transcend immediate business goals. This conversation encourages business owners to embrace authentic outreach, creating a network of supportive connections that promote growth and collaboration.

HIGHLIGHTS:

18:26 Mastering Genuine Reach Outs

20:43 Five Strategies for Effective Reach Outs

33:45 Summary of Key Tips

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode of "Creating the World's Best Client Experiences," Alison speaks with Dr. Joey Drolshagen about his journey from a challenging upbringing in Detroit to becoming a successful business strategist and coach. Dr. Joey shares insights on overcoming limiting beliefs, emphasizing that internal mindset shifts are crucial for achieving success.

He introduces his SMT (Success Mindset Transformation) method, designed to align subconscious programming with personal and business goals. The discussion underscores the importance of self-reflection and recognizing unique strengths for entrepreneurial growth. Dr. Joey offers a supportive year-long coaching model and invites listeners to a free consultation, highlighting the role of self-discovery in transformation.

HIGHLIGHTS:

18:26 Shifting Mindset for Success

20:37 Programming and Perception

27:08 The Road to Growth

27:50 Challenges in Business

32:32 Embracing Change and Opportunity

34:04 Actionable Tips for Growth

connect with Dr Joey:

Website | free connect call

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

In this special episode, Alison explores the concept of transformative client experiences through a unique retreat on the Amalfi Coast of Italy, co-hosted with Andrea Caprio. They discuss their motivations behind creating a space that transcends traditional retreats, focusing on personal growth and cultural immersion.

Drawing from their own journeys, they share the itinerary's highlights, including a boat tour with intention-setting exercises and an insightful visit to Pompeii, designed to facilitate reflection and future envisioning. Both Alison and Andrea emphasize the balance between structured activities and personal leisure, fostering connections among participants while celebrating the local culture through experiential culinary activities.

Their message is clear: true transformation often requires stepping out of one’s comfort zone, and invite those seeking change to join them on this journey of self-discovery.

CLICK HERE for Retreat Information

HIGHLIGHTS:

16:09 The Past, Present, and Future

18:05 Embracing the Journey

23:02 Experiencing Italian Culture

30:06 Invitation to Join the Retreat

connect with Andrea:

Website | Facebook | Instagram

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison dives into the art of effective in-person networking at events, sharing insights from nearly 30 years of entrepreneurship. She stresses the importance of building genuine relationships over superficial exchanges and recaps key points about successful collaborations.

Alison offers super practical tips such as asking open-ended questions to foster deeper conversations and prioritizing quality interactions. Key strategies include creating micro-commitments, seeking advice, and connecting others within your network. She concludes by summarizing essential do's of networking, encouraging listeners to engage authentically and make transformative connections that enrich both business and personal life.

HIGHLIGHTS:

21:49 Tips for Effective Networking

27:54 Building Meaningful Connections

37:14 The Importance of Follow-U

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison discusses creating exceptional client experiences through strategic collaborations. She emphasizes the importance of authentic relationship-building over vague marketing strategies, highlighting how meaningful partnerships can enhance client engagement, especially in the retreat industry.

Using her 'rule of three' framework, Alison guides listeners on engaging genuinely with potential collaborators and caution against common pitfalls. Alison shares actionable do's and don'ts for successful partnerships, encouraging reflection on past collaborative experiences to foster collective success.

HIGHLIGHTS:

2:46 Collaborations Uncovered

19:13 Building Relationships First

25:13 The Don'ts of Collaboration

31:53 Rule of Three for Collaborations

34:20 Closing Thoughts on Collaboratio

SPONSOR:

Cellev8

Discount code: THEALISONK2024

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison sits down with Billy Hofacker, a fitness industry expert who has shifted from gym ownership to guiding fellow professionals in financial management. They explore how enhancing customer value and financial awareness can transform a business.

Billy shares his personal journey, highlighting a wake-up call that prompted a financial turnaround leading to the creation of his business, Profit Coaching. He addresses common financial misconceptions among fitness professionals, emphasizing the need for a mindset shift and proactive financial strategies.

Billy outlines his tailored coaching services aimed at fostering meaningful client relationships and encourages actionable steps for financial clarity and independence in the health and wellness sector.

HIGHLIGHTS:

4:53 Billy's Journey in Fitness

14:01 A Wake-Up Call

26:39 Mistakes in Financial Planning

31:07 The Importance of Review

36:27 Learning from Mistakes

40:39 Customizing Financial Guidance

connect with Billy:

Website | Instagram | Facebook | LinkedIn | Podcast

Fitness Profits (free book download)

Book a free Q&A Call with Billy

sponsor:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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JOIN The 360 CLUB

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INNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison introduces the Innovation Avenue 360 Club, a new membership platform aimed at enhancing client experiences through strategic simplicity and value creation. She reflects on the principles that guided this initiative, emphasizing the importance of focusing on clear pathways to results rather than overwhelming clients with excessive information.

The club offers three levels of membership, each designed to cater to varying needs—from foundational fitness support to advanced business strategies. The Club also prioritizes personal connections with members, including one-on-one sessions and exclusive retreats, to foster accountability and tailored support. As Alison discusses ongoing developments, including practical tools for wellness optimization, her goal is to inspire a meaningful integration of self-care and business success.

Check out all the details of The 360 Club HERE!

HIGHLIGHTS:

12:38 Inside the Club: Offerings and Structure

15:51 Levels of Membership Explained

18:03 Key Points on Value Creation

SPONSOR:

Cellev8 Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison talks with Kerry Thomas, a consultant and productive environment specialist, about organizing and creating efficient systems in personal and business settings. They discuss how addressing clutter enhances client experiences and explore the concept of clutter as "postponed decisions."

Kerry shares practical strategies for auditing systems and overcoming emotional challenges related to organization, emphasizing that small changes can lead to significant improvements. Listeners can connect with Kerry through her website for additional resources on boosting productivity.

HIGHLIGHTS:

2:17 Carrie's Journey as a Consultant

4:56 Understanding Clutter

14:23 Clutter's Impact on Business Growth

23:05 The Nine-Step Framework

28:46 Client Processes and Systems

36:57 Embracing Change in Business

42:37 Overcoming Resistance to Help

44:50 Quick Tips for Decluttering

connect with Kerry:

Clutter to Clarity website

Less Clutter More Peace FB group

From Clutter to Clarity TEDx

sponsor:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution

In this episode, Alison shares insights from a transformative business retreat hosted in France, focusing on personal branding and client transformations. She discusses the importance of retreats for personal growth and creative rejuvenation, countering the notion that constant busyness equates to success.

Alison highlights the value of building relationships prior to the retreat and how structured activities foster personal connections. Her key takeaways include the power of disconnection, the role of relationships in driving revenue, and the importance of participating as a means of personal development. Alison encourages business owners to incorporate retreats into their schedules for enhanced client services and growth.

HIGHLIGHTS:

22:29 Key Takeaways from the Retreat Experience

35:39 The Unique Value of Retreats

37:29 Upcoming Retreat Opportunities

MENTIONED IN THE EPISODE:

Free Pocket Retreat (June 4/25)

Speak to Profit (Aug 2025)

Italy Retreat (Oct 2025)

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

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INNOVATION AVENUE: Fitness and Self-Care Revolution