Alison explores the importance of enhancing client engagement through value creation, drawing on her 30 years of experience in health and fitness coaching. She shares the necessity for business owners to adapt their strategies to align with today’s client preferences, emphasizing that potential clients often seek lower-risk entry points before committing to high-ticket services.

She advocates for the development of "mini experiences" that provide immediate, actionable outcomes, helping to establish trust and rapport with clients. Understanding the psychological barriers that clients face, Alison urges listeners to refine their offerings and entry points to ensure they effectively communicate value and foster confidence. Her goal is to help you create a strategy that not only attracts clients but also enhances their overall experience and satisfaction.

HIGHLIGHTS:

17:37 Building Trust Through Entry Points

26:01 The Importance of Mini-Experiences

30:46 Closing Thoughts and Call to Action

SPONSOR:

Cellev8

Discount code: THEALISONK2024

PODCAST WEBSITE & LINKS:

Website | Facebook | Twitter | Instagram

JOIN The 360 CLUB

GET MY FREE 4 part Pop-up Podcast Series

JOIN Borderless Hybrid Innovators FB Group

INNOVATION AVENUE: Fitness and Self-Care Revolution