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Curing the Virus: Why "Going Viral" is Actually HURTING Your Business
You probably saw that title and went "Um...has she lost her mind?"
Nope—just my patience.
Nowadays, the constant pursuit of "virality" in our content is WRECKING business owners. We are trapped on the content-creation hamster wheel, constantly churning out new content to try and pander to trends, please the Algorithm Gods, and—if we do it just right—manage to get one of our posts or reels or WHATEVER to gain millions of views overnight.
But here's my question...
What does this actually get us?
More followers? Maybe. More eyes on our offers/products/etc? Maybe.
More conversions? More ideal clients?
Not so much.
"Going viral" is great. It's exciting. It's an incredible feeling to get your offers in front of millions of people with just the click of a button.
But other things can actually take us MUCH farther than viral content...if we can stop running after that coveted content trophy and devote our efforts + attention to things that will ACTUALLY grow our business.
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By Tara CountermanYou probably saw that title and went "Um...has she lost her mind?"
Nope—just my patience.
Nowadays, the constant pursuit of "virality" in our content is WRECKING business owners. We are trapped on the content-creation hamster wheel, constantly churning out new content to try and pander to trends, please the Algorithm Gods, and—if we do it just right—manage to get one of our posts or reels or WHATEVER to gain millions of views overnight.
But here's my question...
What does this actually get us?
More followers? Maybe. More eyes on our offers/products/etc? Maybe.
More conversions? More ideal clients?
Not so much.
"Going viral" is great. It's exciting. It's an incredible feeling to get your offers in front of millions of people with just the click of a button.
But other things can actually take us MUCH farther than viral content...if we can stop running after that coveted content trophy and devote our efforts + attention to things that will ACTUALLY grow our business.