August 13, 2024

Current Marketing Trends and New Strategies

11 minutes

Summary

In this conversation, Will Hanke provides updates on the industry trends and offers tips to offset the decrease in leads. He discusses the current trend of leads being down and attributes it to factors like the economy and the election. He mentions that paid ad costs, particularly on Google ads, are increasing. Will suggests exploring other platforms like Nextdoor and Yelp for advertising. He also talks about the importance of utilizing social media platforms, building a YouTube channel, optimizing Google Business Profile, and sending out monthly newsletters. Additionally, he mentions the benefits of content marketing, purchasing additional content credits, and using the City Blitz system to improve local rankings.

Takeaways

Leads in the industry are currently down, possibly due to the economy and the election.

Paid ad costs, especially on Google ads, are increasing.

Exploring other platforms like Nextdoor and Yelp for advertising can be beneficial.

Utilizing social media platforms, building a YouTube channel, and optimizing Google Business Profile can help reach a broader audience.

Sending out monthly newsletters and focusing on content marketing can generate more leads.

Purchasing additional content credits and using the City Blitz system can improve local rankings.

Chapters

00:00 Introduction

02:25 Increasing Costs of Paid Ads

04:19 Utilizing Social Media and YouTube

06:16 The Benefits of Content Marketing