In this episode of Sustain the Range, I sit down with Fiona, Ranch Manager at Red Wing Ranch, and we get into everything from custom grazing to sell-buy marketing — and what it actually looks like to run a flexible, numbers-driven ranch in today’s cattle market.

We talk about custom grazing as a low-cost entry point into the cattle industry, what it means to truly know your cost of production, and how being nimble — even pivoting mid-season — has allowed their operation to stay profitable. We also dive into sell-buy marketing, ranching mindset, community, and the importance of not being afraid to do things differently than your neighbors.

More than anything, this conversation is about possibility — for people who didn’t grow up in ranching, for those wanting to start something of their own, and for anyone who believes there’s space for them in this industry if they’re willing to do the work.

It’s practical, encouraging, and full of the kind of honest ranch talk I love sharing here. Thanks for tuning in! 

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