This is the 5th of an eight-episode SWAPCAST between The Daily Coffee Pro by MAP IT FORWARD hosted by Lee Safar and The MAP IT FORWARD Middle East Podcast hosted by Sara Alali.

In this episode of this SWAPCAST, Sara and Lee explore how they created and developed a Customer Acquisition Plan for the launch of Sara's new business, Luxury boutique cafe @THATCafe.co based in Riyadh, Saudi Arabia. They discuss why having a clear understanding of who THAT's customers are, has made it easier to make most of the other decisions in the business.

THAT Boutique Cafe has been a MAP IT FORWARD Consulting Client for over 12 months