Do Good Work

Customer Centric Marketing with Sudha Ranganathan


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With over 15 years of experience in marketing organizations, Sudha has worked with companies like P&G, Nielsen, and PayPal.

She’s currently on the Brand Marketing team at LinkedIn where she gets to help develop a world-class brand in the talent space.

She’s an active volunteer with the Mindfulness & Compassion team over at LinkedIn, is undergoing coaching certification through CTI, and is mastering interpersonal and organizational skills through the InnerMBA program.

She’s on a mission to help create a world of work where business leaders and teams recognize the importance of self-mastery, interpersonal mastery, organizational success, and emotionally intelligent teams and how those contributors can drive business success.

Highlights

  • Interpersonal relationships - 2:14
  • A simple definition of marketing – 2:45
  • Building products starting with customer needs - 3:47
  • How marketers can build and market products that map to customer needs – 5:35
  • Blending humility with confidence when building products – 11:07
  • When is the right time to pivot and make changes to a product in the market? - 15:28
  • A collection of superstar people does not make a superstar team – 17:55
  • How to foster workplace cultures that enable great marketing – 19:30 Episode Resources
  • Connect with Raul Hernandez Ochoa
  • https://www.linkedin.com/in/dogoodwork
  • https://dogoodwork.io/work-with-raul
  • https://dogoodwork.io/podcast
  • Connect with Sudha Ranganathan
  • https://www.linkedin.com/in/sudha-ranganathan/ 
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Do Good WorkBy Raul Hernandez Ochoa

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