Growth Digger

Customer-Centric Strategies for Sustained Business Growth


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In this episode of Growth Digger, host Taran Nanda welcomes SaaS leader Sami Hero to discuss strategies for navigating growth challenges and driving success in turbulent times. Sami, a global SaaS expert with a career spanning multiple continents, shares his insights on growth strategies, overcoming the pandemic's challenges, and building resilient teams.

Key discussion points include:

  • Overcoming business disruptions during the pandemic.
  • Innovative strategies to retain customers and adapt to market changes.
  • The importance of cross-functional collaboration between marketing, sales, and customer success teams.
  • Continuous testing, growth hacking, and the evolution of customer journeys.
  • Why every touchpoint matters in the customer lifecycle, and how to maintain a growth-focused mindset.

Whether you're leading a startup or scaling a mature business, this episode offers valuable lessons on fostering sustainable growth and building customer-centric strategies.

Guest: Sami Hero Host: Taran Nanda

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Growth DiggerBy Taran Nandha