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Customer Choice and Smarter Parking with Trent Prior
Episode Overview
In this episode, Krista Olien and Leigh Thomas sit down with Trent Prior, Manager of Business Services for the Town of Victoria Park in Western Australia, to discuss innovation, customer choice, and the future of municipal parking.
Trent shares how Vic Park transitioned away from cash payments, introduced dual pay by phone platforms, and reduced reliance on parking meters while improving the customer experience. The conversation explores how vendor partnerships, staff buy-in, data, and long-term planning helped modernize the town’s parking program.
From payment technology to LPR, occupancy data, and community engagement, this episode offers practical lessons for municipalities looking to improve parking operations.
Why This Matters
Municipal parking must balance customer service, technology, revenue, and community expectations while making the best use of limited resources.
Vic Park demonstrates how data-driven decisions, collaboration, and thoughtful innovation can improve operations while creating a better experience for both staff and parkers.
What You’ll Learn
- Why Vic Park adopted dual pay by phone platforms
- How staff and vendor buy-in supported major technology changes
- How LPR and occupancy data improve parking management
- Why customer choice remains central to the town’s strategy
Key Takeaways
- Innovation succeeds when staff, vendors, and leadership work together
- Data leads to better decisions than assumptions alone
- Customer choice can improve adoption of new technology
- Education-first parking management builds stronger community trust
Episode Breakdown
00:00 Introduction and Trent’s background
02:00 Victoria Park and Albany Highway
05:00 Dual pay by phone strategy
07:45 Vendor integration and customer choice
10:30 Measuring success through data
13:00 Staff buy-in and organizational change
17:00 Building a technology roadmap
21:00 Collaboration across Australian municipalities
24:00 Residential permits and transportation goals
29:00 Community response to payment changes
31:00 Using data to guide enforcement and planning
35:00 Parking strategy and community outcomes
39:00 Closing thoughts
About the Hosts & Guest
Krista Olien President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, and the future of parking operations.
Leigh Thomas Project Manager with a background in mathematics and data analysis, focused on improving operational clarity and performance through data-driven insights.
Trent Prior Manager of Business Services for the Town of Victoria Park in Western Australia, leading initiatives in parking technology, customer choice, and municipal parking innovation.
Listen & Follow
Catch the full episode on Apple Podcasts, Spotify, and YouTube.
Connect with TPN Consulting
Visit: https://www.parkingnetwork.com
Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.
View all episodes
By TPN - The Parking NetworkEpisode Overview
In this episode, Krista Olien and Leigh Thomas sit down with Trent Prior, Manager of Business Services for the Town of Victoria Park in Western Australia, to discuss innovation, customer choice, and the future of municipal parking.
Trent shares how Vic Park transitioned away from cash payments, introduced dual pay by phone platforms, and reduced reliance on parking meters while improving the customer experience. The conversation explores how vendor partnerships, staff buy-in, data, and long-term planning helped modernize the town’s parking program.
From payment technology to LPR, occupancy data, and community engagement, this episode offers practical lessons for municipalities looking to improve parking operations.
Why This Matters
Municipal parking must balance customer service, technology, revenue, and community expectations while making the best use of limited resources.
Vic Park demonstrates how data-driven decisions, collaboration, and thoughtful innovation can improve operations while creating a better experience for both staff and parkers.
What You’ll Learn
- Why Vic Park adopted dual pay by phone platforms
- How staff and vendor buy-in supported major technology changes
- How LPR and occupancy data improve parking management
- Why customer choice remains central to the town’s strategy
Key Takeaways
- Innovation succeeds when staff, vendors, and leadership work together
- Data leads to better decisions than assumptions alone
- Customer choice can improve adoption of new technology
- Education-first parking management builds stronger community trust
Episode Breakdown
00:00 Introduction and Trent’s background
02:00 Victoria Park and Albany Highway
05:00 Dual pay by phone strategy
07:45 Vendor integration and customer choice
10:30 Measuring success through data
13:00 Staff buy-in and organizational change
17:00 Building a technology roadmap
21:00 Collaboration across Australian municipalities
24:00 Residential permits and transportation goals
29:00 Community response to payment changes
31:00 Using data to guide enforcement and planning
35:00 Parking strategy and community outcomes
39:00 Closing thoughts
About the Hosts & Guest
Krista Olien President of TPN Consulting and host of the podcast, leading conversations around strategy, transparency, and the future of parking operations.
Leigh Thomas Project Manager with a background in mathematics and data analysis, focused on improving operational clarity and performance through data-driven insights.
Trent Prior Manager of Business Services for the Town of Victoria Park in Western Australia, leading initiatives in parking technology, customer choice, and municipal parking innovation.
Listen & Follow
Catch the full episode on Apple Podcasts, Spotify, and YouTube.
Connect with TPN Consulting
Visit: https://www.parkingnetwork.com
Follow TPN on LinkedIn and Instagram for industry insights, podcast updates, and more.