In this episode, Roman Rackwitz, a gamification pioneer and expert, will explain with an example how game mechanics and behavioral psychology are applied together to engage customers.

In this episode, Alex Jackson, a behavioral design expert will explain how you can understand human behaviors through behavioral science and will provide an introduction to driving positive human behaviors through Gamification.

In this episode, Pete Jenkins and Krishna Chaitanya talk about their favorite game mechanics and how you can get your users hooked to your apps. 

Brands and retailers are jumping on the growth of the gaming market and increasingly using ‘play’ mechanics as a way to encourage shopping. In this episode, Pete Jenkins explains the role of gamification in marketing and how to use it effectively to boost sales. 

Games are incredibly engaging and have an excellent way of getting people to complete goals. They keep a player focused, excited, and constantly motivated to succeed.

In this episode, Pete Jenkins, an international gamification expert and mentor talks about gamification and its importance in today's business world. 

In this episode, we will cover some tried and tested monetization tips to increase your app revenue. 

Keeping your customers happy and coming back for more is an essential strategy for any business. In this episode, we will cover one metric in particular that can help companies understand the value of existing buyers: customer lifetime value.

In this episode, we will cover the definition of cohort and understand the importance of cohort analysis in marketing campaigns to improve customer retention.

In this episode, we go over the basics of A/B testing and the guidelines you need to follow in order to perform the A/B testing successfully.

Gamification is changing the way customers interact with brands but there is no one-size-fits-all gamification strategy.

In today's episode, we will look into the concept of gamification and understand why businesses need to adopt a holistic approach to incorporate gamified elements into their customer engagement strategy.