In this episode of the MoEngage Catalyst Customer Engagement Champions podcast, Nick Ippel, from MoEngage sits down with Jay Gyuricza (VP of Client Experience & New Business) and Kerianne Bullington (Director of Data Strategy) from Stable Kernel to unpack what it actually takes to build a data pipeline that powers true 1:1 agentic marketing.
Most brands treat a data lakehouse and an engagement platform as a two-tool purchase, Jay and Kerianne break down why that’s the most expensive mistake enterprise brands make, what happens when AI agents relearn customer preferences from scratch on every campaign, and why pairing Databricks with MoEngage, rather than forcing one platform to do both, is powering the next wave of AI-native customer engagement.
They close with a real QSR brand transformation that took campaign launches from a multi-week engineering bottleneck to something marketers could do themselves.