Up to 89% of your Customers can switch to your competition, unless you provide a service they expect from you. Before you shrug it off and say, “this doesn’t apply to me”, let me share with you results of a research study done by Customer Experience Impact  (CEI). According to the study, only 1% of Customers think that Companies actually fullfill their needs.  In this episode, you'll be able to learn :  - What's the deal with customer experience and why it matters. - what traps you should watch out for, - if it’s true or not that you have to spend a ton of money to provide unforgettable experiences for your Customers.