MarTech Well Done

MarTech Well Done

By Martech Well DoneTechnology
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MarTech Well Done episodes

  • Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales

    Would you like fries with that?

    I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples.
    Thanks to this one sentence, McDonald serves more than 4 million kilos of fries around the world every day.
    On average, 69 million customers are asked to add something to their order every day.   

    In this episode you will learn:
    ⦁ what is cross-selling and up-selling,
    ⦁ why cross-selling and up-selling are or can be rocket fuel for your ecommerce,
    ⦁ how to start cross-selling and up-selling activities so that they bring you real profits.  

    This YouTube channel is sponsored by ➡️ https://user.com/en/

    00:00 Intro

    00:52 Why cross-selling and up-selling are or can be rocket fuel for your sales?
    01:58 What are these two ways of selling?
    04:28 Bad cross-selling and up-selling costs money.
    05:39 How to do it right then?
    09:24 Designing the cross-selling and up-selling process.
    12:58 Practices that will improve your performance.
    13:19 Outro

    Music from Uppbeat (free for Creators!):

    https://uppbeat.io/track/pecan-pie/team-m..?rt=uc-referral
    https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral

    http://www.freepik.com Designed by starline / Freepik


    14 min
  • RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPS

    The InternetRetailing Top500 (Top five hundred)  report shows that  approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage.

    One can consider how the “recommendations” were defined in  the study and what was the methodology of collecting this data.
    However, their great popularity should come as no surprise.
    According to  an Accenture study, 91% (ninety one percent) of consumers say they are  more likely to interact with brands that can offer them relevant offers  and recommendations.  

    In this episode you will learn:
    • how to endorse products using product recommendations to make  customers compelled to buy them.  


    Research links:
    The Internet Retailing Top500: https://internetretailing.net/reports/top500-reports/iruk-top500-2019/
    Accenture: https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf
    Monetate: https://www.insiderintelligence.com/content/the-impact-of-product-recommendations
    Salesforce: https://www.salesforce.com/form/commerce/power-of-personalized-shopping/
    Amazon Recommendations: https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf  

    This YouTube channel is sponsored by ➡️ https://user.com/en/
    ______________________________________
    00:00 Intro
    00:57 What exactly are product recommendations and how do they work?
    03:35 Include a stage of the customer journey.
    06:49 Context is a game changer.
    09:04 Test different displaying places.
    11:25 Observe closely the effectiveness of product recommendations.
    12:35 Stay up to date.
    16:30 Outro
    ______________________________________  
    #martech #recommendation #marketingprocess #martechwelldone #recommendations #customerexperience #onlinebusiness   

    Music from Uppbeat (free for Creators!):
    https://uppbeat.io/track/pecan-pie/team-m.?rt=uc-referral
    https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral

    http://www.freepik.com Designed by starline / Freepik

    19 min
  • Measure the immeasurable - 7 best loyalty metrics

    Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged customers. They spend over $75 (seventy five) billion annually on loyalty management alone.

    In this episode you will learn how to measure loyalty and what indicators you need to use for this purpose. Although it is said that loyalty is immeasurable, I will try to prove otherwise.


    This episode is sponsored by ➡️ https://user.com/en/

    16 min
  • 5 steps to an effective landing page

    Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creating a landing page that will be effective and turn visitors into leads can be a challenge.

    In this episode you will learn, among other things:

    • What to pay special attention to during the creation process?
    • What are the aims of the individual landing page elements?
    • How to test and optimize your landing page?

    Sponsored by ➡️ https://user.com/en/

    11 min
  • Put them in one bag - 6 advanced segmentation methods

    According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consumers allows you to identify groups of customers with whom your messages will resonate best.

    As George Schenk used to say, "the customers may come in crowds, but they feel satisfaction one at a time".

    In this episode, you will learn how to segment your customers “crowd” into a specific segment.

    This YouTube channel is sponsored by ➡️ https://user.com/en/

    12 min
  • Hacking CX- 5 Psychological Tricks You Didn't Know About

    According to McKinsey, 70% (seventy percent) of customer purchasing experience is based on how the customer feels treated. This makes hacking customer experience easier. Our brain makes mistakes in a repeatable and predictable way.

    In this episode, I will tell you about 5 (five) psychological tricks that you should necessarily implement in your customer experience strategy so that your customers feel that you respond 100% to their needs.

    Sponsored by ➡️ https://user.com/en/

    16 min
  • How to DESIGN POP-UPs your audience LOVE

    In 1997 (nineteen ninety-seven), Ethan Zuckerman created the first pop-up ad. When observing their development over the years, he felt obliged to send a statement to all Internet users. In 2014 (two thousand fourteen), in a specially prepared article, he apologized for creating pop-ups, and called them "one of the most hated advertising tools". 

    In this episode, you will learn how to design pop-ups to which your users will respond enthusiastically without you having to apologize for them. 

    Sponsored by ➡️ https://user.com/en/

    Nilson Norman Group raport ➡️ https://bit.ly/3WHdYbD

    Visitor scroll before pop-up ➡️ https://bit.ly/3hqc52K
    Seconds until pop-up➡️ https://bit.ly/3DSOXBC
    Google pop-up policy ➡️ https://bit.ly/3zWAnbl

    17 min
  • How to DESIGN your MARKETING PROCESS?

    It has been 50 years since Kotler, who is considered the "father" of marketing, laid the foundations of this field. Over the years, a lot has changed. New technologies and new communication channels emerge constantly, and even AI algorithms have become more efficient in each new year. In the marketing environment and beyond, there are discussions about if and or when marketers will be replaced by machines.

    There is, however, one constant in all of this - the marketing process.

    In this episode, you will learn what the marketing process is and how to design it specific for your business. 

    Sponsored by ➡️ https://user.com/en/

    Customer Value Canvas ➡️ https://bit.ly/2S3MR85

    24 min
  • Push notifications - 5 ways to increase their effectiveness

    As recently as 6 to 7 years ago, over 50% of users found push notifications just an annoying distraction. Today, 70% of consumers find them useful.

    If you aren’t using push notifications in your daily communication, don't wait any longer! If you’re already using them, maybe you are looking for ways to increase their effectiveness?

    In this episode, I will share with you 5 ways how to make your customers happy to see and open your notifications. And most importantly, encourage them to do the action you push them to do. 

    This YouTube channel is sponsored by ➡️ https://user.com/en/

    Push report from 2015 ➡️ https://bit.ly/3DviT8a

    New push report ➡️ https://bit.ly/3N9LwL2

    Redlink report ➡️ https://bit.ly/3D7nZG0

    21 min
  • Customer Data Platform: 5 things you MUST know before you start

    Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task way more difficult because there was way too much? You probably stared at the data for so long that it looked like ants walking through your screen, or even like the Matrix code?

    According to Forrester research, 61% of specialists experience what you experienced. 


    In this episode, I’m going to  tell you more about the 5 most important things you just need to know about a Customer Data Platform before starting to work on a daily basis with it. 


    Sponsored by ➡️ https://user.com/en/

    Case study about LG and GDPR ➡️ https://user.com/en/case-study/LG_Poland

    19 min

About MarTech Well Done

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MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more.