Would you like fries with that?

00:00 Intro

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The InternetRetailing Top500 (Top five hundred)  report shows that  approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage.

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Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged customers. They spend over $75 (seventy five) billion annually on loyalty management alone.

In this episode you will learn how to measure loyalty and what indicators you need to use for this purpose. Although it is said that loyalty is immeasurable, I will try to prove otherwise.

This episode is sponsored by ➡️ https://user.com/en/

Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creating a landing page that will be effective and turn visitors into leads can be a challenge.

In this episode you will learn, among other things:

Sponsored by ➡️ https://user.com/en/

According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consumers allows you to identify groups of customers with whom your messages will resonate best.

In this episode, you will learn how to segment your customers “crowd” into a specific segment.

This YouTube channel is sponsored by ➡️ https://user.com/en/

According to McKinsey, 70% (seventy percent) of customer purchasing experience is based on how the customer feels treated. This makes hacking customer experience easier. Our brain makes mistakes in a repeatable and predictable way.

In this episode, I will tell you about 5 (five) psychological tricks that you should necessarily implement in your customer experience strategy so that your customers feel that you respond 100% to their needs.

Sponsored by ➡️ https://user.com/en/

In 1997 (nineteen ninety-seven), Ethan Zuckerman created the first pop-up ad. When observing their development over the years, he felt obliged to send a statement to all Internet users. In 2014 (two thousand fourteen), in a specially prepared article, he apologized for creating pop-ups, and called them "one of the most hated advertising tools". 

In this episode, you will learn how to design pop-ups to which your users will respond enthusiastically without you having to apologize for them. 

Sponsored by ➡️ https://user.com/en/

Nilson Norman Group raport ➡️ https://bit.ly/3WHdYbD

It has been 50 years since Kotler, who is considered the "father" of marketing, laid the foundations of this field. Over the years, a lot has changed. New technologies and new communication channels emerge constantly, and even AI algorithms have become more efficient in each new year. In the marketing environment and beyond, there are discussions about if and or when marketers will be replaced by machines.

There is, however, one constant in all of this - the marketing process.

In this episode, you will learn what the marketing process is and how to design it specific for your business. 

Sponsored by ➡️ https://user.com/en/

Customer Value Canvas ➡️ https://bit.ly/2S3MR85

As recently as 6 to 7 years ago, over 50% of users found push notifications just an annoying distraction. Today, 70% of consumers find them useful.

If you aren’t using push notifications in your daily communication, don't wait any longer! If you’re already using them, maybe you are looking for ways to increase their effectiveness?

In this episode, I will share with you 5 ways how to make your customers happy to see and open your notifications. And most importantly, encourage them to do the action you push them to do. 

This YouTube channel is sponsored by ➡️ https://user.com/en/

Push report from 2015 ➡️ https://bit.ly/3DviT8a

New push report ➡️ https://bit.ly/3N9LwL2

Redlink report ➡️ https://bit.ly/3D7nZG0

Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task way more difficult because there was way too much? You probably stared at the data for so long that it looked like ants walking through your screen, or even like the Matrix code?

According to Forrester research, 61% of specialists experience what you experienced. 

In this episode, I’m going to  tell you more about the 5 most important things you just need to know about a Customer Data Platform before starting to work on a daily basis with it. 

Sponsored by ➡️ https://user.com/en/

Case study about LG and GDPR ➡️ https://user.com/en/case-study/LG_Poland