MarTech Well Done

MarTech Well Done

By Martech Well DoneTechnology
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MarTech Well Done episodes

  • Marketing Automation: WHAT is it and HOW it works?

    Imagine with me that you’re putting together a marketing campaign for president, but you want to send out some more personalized information and connect with potential voters based on voter name and districts - to connect with people without needing a lot of staffers or contacts in a community. This exact thing happened back in 2012 with Obama and changed the game when it came to elections, as well as in the business world, when their marketing team implemented Marketing Automation.


    In this episode:
    • We will break down the term “marketing automation” into prime factors
    • We will watch a meme and a part of the movie to help you understand the essence of marketing and marketing automation
    • I will go deeper into the marketing automation process using the example of the abandoned cart automation

    Sponsored by ➡️ https://user.com/en/

    12 min
  • What is Email Marketing and why it STILL WORKS

    "QWERTYUIOP" was probably the first e-mail massage in history. Today 3 out of 4 people within e-mail adress recive up do 20 e-mails every day with promotions and offers. According to a study done by Litmus in 2019, e-mail drives a RoI by 36 for every dollar spend. How did it happen that todays e-mail not only works but is even the most effective channel? Stay with me to learn more about it!

    In todays episode you'll be able to learn:

    • What e-mail marketing is?
    • I will show you that e-mail marketing really works.
    • I will try to convince you that rummors about the end of e-mail era is exaggerated.
    • Why e-mail is still the most effective channel?


    Sponsored by ➡️ https://user.com/en/

    9 min
  • AVOID These 8 Mistakes in Automation

    Marketing Automation allows you to increase your sales by 14,5% and reduce your marketing cost by 12,2%. Furthermore, 80% of marketing automation users notice a rise in number of leads and 77% of users noted a conversion boost.  In this episode, you'll be able to learn : - What mistakes you should simply avoid if you want to enjoy about return of investment in marketing automation tools?

    15 min
  • Customer Experience: 7 traps to AVOID

    Up to 89% of your Customers can switch to your competition, unless you provide a service they expect from you. Before you shrug it off and say, “this doesn’t apply to me”, let me share with you results of a research study done by Customer Experience Impact  (CEI). According to the study, only 1% of Customers think that Companies actually fullfill their needs.  In this episode, you'll be able to learn :  - What's the deal with customer experience and why it matters. - what traps you should watch out for, - if it’s true or not that you have to spend a ton of money to provide unforgettable experiences for your Customers.

    21 min

About MarTech Well Done

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MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more.