The THOMcast

Customer Experience: a sustainable way to grow your business #customerexperience — THOMcast E13

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Alicia Bandinelli, joins us to explain what is customer experience, why it is important for any business and how to embed it within the organization.

🌶 TODAY’S MENU

  • What is customer experience
  • Why is customer experience important for any business
  • How to embed it within the organization

    • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE13

    • Summary of the episode
    • More detailed view on Customer Experience
    • Customer Experience Starterkit
    • Customer Experience Maturity scan

      • 🚀 TIMESTAMPS

      • (1:47)Customer experience frictionless
      • (3:16)What is ‘the funnel’
      • (4:28) Customer experience personalisation
      • (6:28) Customer experience memorable
      • (7:19) Why should you care about customer experience?
      • (8:09) How can companies focus on customer experience?
      • (10:00) Shift in mindset
      • (11:08) Growth mindset and consumer experience
      • (15:52) Tips on adopting the customer experience mindset

        • 🙋‍♀️ CONTACT US

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        * * *

        This episode is brought to you by The House of Marketing.

        Special thanks to Alicia Bandinelli. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

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        The THOMcastBy The House of Marketing

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