This week, we welcome our guest Joey Kilrain, an award winning designer, entrepreneur, artist, and professor will discuss Customer Experience and Wise Content Strategy.

Tune in for this intelligent conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show NotesSegment 1

Joseph discusses memorable tourism experiences, and how it relates back to Wise Content. He retells the time of when he went to Portugal with his now wife, and how because one of the local restaurants left a vivid impression on him, that he now seeks out similar experiences whenever he travels. Joseph plays a clip from the kind of music that was played in the restaurant he went to. Joseph explained through his research from working with travel agencies with his company he has learned that memorable experiences is the goal of most tourism. Through the use of Search Engine Optimization (SEO) one can figure out what people are searching for in terms of experiences when traveling, and that travel agencies and local tourism areas can use those common search terms to gather more audience for their online content. Joseph introduces his guest Joey Kilrain, a renown entrepreneur, designer, artist and professor. Joey explains what his company, DED Company LLC, does, as well as his past experience with the rise of the internet.

Segment 2

Joey explains customer touch points, which are typically before, during, and after an experience. That the before touchpoints are putting messages out there about your content, and seeing what sticks. An example of these before touchpoints is reading the reviews on the product, to see what changes are necessary to improve the product, and inform on your design. Joey also explains the importance of creating accessible products that are ADA compliant, and if given the choice, it is a more effective decision to choose the design choice that is more accessible rather than aesthetically pleasing to yourself and not ADA compliant. The two discuss customer movements, and how even though most customers are sequestered to their homes because of the Covid-19 pandemic, their online movements are happening more than ever before.

Segment 3

Joseph and Joey explains certain design choices that benefit your product, including the size of the letters on a page. Joey debunks different design myths in relation to product marketing, including that designing is only for new products, and that creatives are the only ones who would be successful in designing. The two discuss how to create Wise Content that is long lasting and will produce a return for a long time. Joey explains the difference between a design and a content based perspective, and how through a design perspective one must also take into account whether or not the content will be written in several languages, and how the different characters of those languages interact with the same design space that hosts english characters. But, these design decisions are also influenced by the content perspective, such as the number of characters are used for a headline. Joey explains several of the resources that have helped him and his clients throughout the design marketing process, including himself and Smashing magazine.

Segment 4

Joey explains how one of the most important lessons that he has learned throughout his life is that asking for help is not a shameful thing, but actually beneficial to him and his growth as a creative. Joseph continues off of Joey’s point explaining that most Wise Content only benefits from the use of outside sources from one’s self, and that asking for help is beneficial to your Wise Content. Joseph introduces SEO Writing Assistant, a tool that is helpful in creating Wise Content, and will help one be able to check the SEO potential of the written content one is creating. Along with this SEO Writing Assistant can also check for accidental plagiarism, as well as the accessibility of the text, and has a free trial that anyone can make use of.