Wise Content Creates Wealth

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Sophia Solanki is an entrepreneur and content marketer with 16+ years of experience in building great products and businesses for the content and digital marketing industry. The products she has built using cutting-edge artificial intelligence, big data analytics, and NLP technologies. 

She is currently on her journey to build Narrato to be the 'Github for Content teams' - the platform to bring all content creation and collaboration to a single place.

‍Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

In today's episode, you will find out the secret to crafting content that will perform better on any platform, to scale your business faster in an increasingly competitive marketplace. 

Joseph is joined by our special guest Alexander De Ridder, Co-founder, CTO, and Creator of the world’s first AI-powered content performance editor, INK.

Where most people see problems, Alexander De Ridder sees potential. From startups to Fortune 100 businesses, he has designed dozens of technologies, ranging from artificial intelligence to application development and marketing technology. 

Joseph and Alexander will discuss how to communicate with purpose. 

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First, Ridder talks about how he learned to code and provided a funny story on hacking windows. Ridder then goes into his love for the web as a development platform and his interest in how and why humans make decisions. Ridders finishes up by telling his path into SEO.

In the second segment, Ridder talks about co-creating an SEO agency. Then, he finished how he got into AI coding. He also provides details on the creation of INK, and the problem INK is solving. Lastly, we learn where the future of content marketing is going.

For the third segment, Ridder goes into the uniqueness of INK; a one-of-a-kind patented emotional AI that increases your rankings. It gives content for anyone anywhere. It is based on the future of search with trust and engagement.

Ridders speaks on where INK is going in the last segment since it is already ahead of the market with cutting-edge technology. It provides a way to get a constant massive click-through rate. Its goal is to lead the language movement.

In today's episode, you will learn that when it comes to marketing your business for Search Engines, it’s important to consider the best course of action. 

Joseph is joined by our special guest Hussein Ebied, CEO and Founder of Sunnyside Digital, a performance marketing agency that leverages Content and User Experience to supercharge Search Marketing for their clients. 

Hussein has over 15 years of agency experience working with some of the top digital agencies across America including 360i, PACIFIC, Galileo Tech Media, and Acronym Media. These experiences have given him a first-hand look at some of the biggest challenges and opportunities facing a wide host of industries, from travel and accommodation to eCommerce and B2B. He's led SEO and Content strategy for several fortune 500 companies, including the likes of Expedia, Travelocity, Eddie Bauer, CarRentals.com, Mint, and Jacuzzi. 

He will discuss the best handoff from SEO Strategist to Copywriter.

Don't miss this informative episode!

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This episode may make you wealthy. We went inside the mind of people who had to market millions of dollars. We start with the tools Hussein Ebied had that helped him in his career. Spoiler, Ebied used effortless tricks that we all can start using today! After that, we discover the easy foundations of what we need to succeed in this segment.

In this segment, Ebied provides the ultimate techniques in marketing that he uses to increase trust and sales. In addition, Ebied provides the lucrative mindset to have when dealing with marketing. Lastly, Ebied details what it is like to work for enormous fortune 500 companies vs. smaller businesses.

For the third segment, Ebied further breaks down his favorite secret technique that he uses for marketing. Ebied explains the benefits of this technique and how it helps drive sales up. This technique also converts prospects to paying customers. You do not want to miss this segment as it can help you quickly start your career!

The last conversation revolves around machine writers vs. human writers as they benefit each other. Next, Ebied speaks on the importance of structured data, which can create thousands of content overnight. Lastly, how to connect to anybody through reading by telling exciting stories that drive prospects to clients.

The vast majority of marketing tools enable marketers to do what they think they should do. None of the tools show a marketer what actions they should take that are best aligned and most relevant to their target market.

Listen live as we discuss the marketing challenges faced by many businesses today and the tools you can use to drive qualified leads that maximize the potential of your business forward.

In today's episode, Joseph is joined by our special guest Christopher Day, Co-Founder and CEO of DemandJump. He is a serial entrepreneur having founded 9 companies, all in different verticals, with exits to companies including Comcast, Time Warner, Motorola, and National Water & Power. Through these experiences, Christopher discovered that marketing is the least served department in the organization with access to tools that truly help them know exactly how to drive the business forward by maximizing qualified traffic, that drives leads and converts to revenue.  

Christopher is passionate about solving this massive pain point for marketers so that they can be strategic contributors inside every company. The foundation of all things marketing is content.

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Joseph McElroy from Wise Content Creates Wealth is joined by Christopher Day, co-founder and CEO of DemandJump who has founded 9 companies from the North of Minneapolis. Christopher says that the last two companies are growing in several matters such as Technologies, Cost of living, etc. Nowadays, they are producing a School of Technology developing the same path they used to work with. Joseph talks about where Christopher has developed his career. He explains that after ⅘ years at school he started working in different places like a hospital, an airport and a stadium. Joseph asks him about his first company he worked for and the rest of them. He answers that his first company was Stock Up and they applied their system in Indiana, Oklahoma and Michigan. Second one was Comcast, and after Time Warner at which he worked in an extensive field in different areas. Then, Motorola and National Water and Power to which he developed concrete software and after 10 years of his own experience, he joined a couple of partners for 5 years now. 

Joseph wants to know him better and that's why he asks Christopher about his path and the concept ‘Technologies for Web Domain…’. Christopher explains that ‘when we work for people we ask to find any product info and the knowledge of the people who work on it to identify what to do. The path is to mix the different perspectives. Each topic is related to the others and when all of them are connected, they start working on’. Joseph asks him how long he has been working with this path. He says that he started 3 years ago. Joseph congratulates him because thinks that it is good research and Chsirtopher answers him that it is the result of 10 years.

Joseph is interested to know about his life out of his business. Christopher mentions that he is involved in lots of different people’s lives and the relationship is similar to play basketball.

After the break, Joseph asks Christopher how he connects with people. Christopher asks lots of questions to get the information he needs to start working with them. He mentions that people used to have pain or desires and he has to solve them as a professional. The path that Christopher uses is to conclude all the needs they look for by writing them through an email. It is important that clients trust the path he uses. Then, Christopher creates a project with contents. He mentions that there are two main purposes for Content: try to improve or identify the target market to sell anything, etc. Joseph asks him about the values of digital marketing. He answers that the main goal is to answer the customers’ needs. They use different resources and tools to understand exactly what they look for. Joseph keeps saying the idea that content is a key factor and Christopher explains that his role is similar to a teacher.

In this segment, Joseph starts asking why content creation sometimes does not work. He answers that there are different reasons: The pillars are markers, consumers and a correct expertise position of the web domain to identify the competitors position. Christopher states that it is very important to manage the media culture to be attractive for marketers, customers, etc. He mentions that it is crucial to be in a good position in the digital media and social platforms since they give more opportunities to customers. Christopher says that the quality of the content is essential to be highly competitive.

In this last segment, Joseph asks Christopher if he can tell people what contents are right since there are a lot of things that go into the contents of marketing: behavioral, creativity, etc. Christopher mentions that content creation is about two things: science and art. He adds that there's a science aspect of it so he knows what the components they need to include their overlay of the human element of them how to make and how to bring it to life right. Christopher says that because of the pandemic, he has been doing a lot of guest appearances on podcasts as well as writing to take a moment to step back and reflect or think about how we could do better.He mentions that Technologies and things are moving so fast. Joseph asks Christopher about his new podcast show: ‘The page one’. He mentions that he and the team launched the first episode last week. This podcast show is about knowing the right concept of why they do marketing as they want people that haven't heard about them to learn about them and understand that they can help solve people’s pain or fulfill their desires and get them next engaging with their team. Joseph defines this podcast as a revolution. In addition, Joseph wants to know a little bit more about demandjump. Christopher says that he and his team are so excited since they are getting close to 40 agency partners all across the globe. Finally, He adds that they want to go from their 40 agencies to 400 to 4,000 to 40,000. They plan to launch the Center of Excellence in the next 60 days max so… ‘we're super excited about that, we like to say we are not here to write the world, we want to help’.

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Join us today for this week's new podcast episode .Joseph is joined by our special guest Bruce Amick, Co-Founder, and COO of Places Dot. Bruce has 30+ years of experience building and implementing secure and efficient solutions for private and public sector enterprises.

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Segment 1

Joseph introduces his guest Bruce Amick, Chief Operating Officer and Co-Founder at Placesdot. Joseph tells the audience a brief story about the impact of the printing press and the negative response it had to certain groups but ultimately became a revolutionary force for the spread of Christianity. Bruce tells the audience how his career expanded from broadway sales to leading AI content. Bruce explains how he navigated his way around the internet in the early 2000’s and found ways to produce engaging content. Joseph and Bruce discuss helpful techniques that can help your content gain engagements. Joseph and Bruce spoke on the evolution of AI and how much has changed since the 80’s. 

Segment 2

Joseph asks Bruce about the role AI plays in content marketing. Bruce explains how AI can help in keyword suggestion and topic choices that would help grow your content traction. He says it can monitor our tone and voice in text and help in navigating around different algorithms. Bruce mentions the biggest mistakes he sees in content advertising, and how it can negatively impact our clientele. Bruce talks about the limitations on AI and the need for human intervention during its operation. Joseph asks Bruce if AI is able to integrate behavioral science in order to connect with different personality archetypes amongst clientele. 

Segment 3

Bruce tells Joseph about the mission of his company PlacesDot and how AI became an integral tool in executing the vision of his company. Bruce says PlacesDot focuses on things to do and places to visit; it provides content for people who are interested in consuming it. Joseph asks Bruce if AI can suggest keywords or topics for clients struggling to advertise their content?  Bruce mentions how his company helps clients who can’t produce enough content, sharing how his clients grew from networking and loyal relationships. Bruce explains how AI should be looked at as a useful tool instead of a way of replacing the human experience. It can be an avenue to help generate more content.

Segment 4

In the last segment, Joseph asks Bruce what ethical considerations can you take into account when using AI? Bruce says we shouldn’t fear a scene out of The Terminator anytime soon. Misinformation is a growing concern that needs to be more regulated. Bruce tells Joseph AI’s creation based on instructions. Joseph segwayed their discussion to copyright issues and how complicated the topic is becoming around the world. Before the end of the show, Bruce tells the audience how to connect with him on Linkedin and or his website Placesdot.com. You can also find Joseph McElroy on social media platforms like Facebook, Linkedin, and Tiktok.

In this episode, you'll learn how to develop one-of-a-kind content that stands out. We'll talk about how to use myth-making in content marketing to create more engaging, fascinating content. Prepare to learn how to use myth-making to modify your material and then take it to the next level.

Don't miss this out!

Join us today for  this week's new podcast episode. Joseph is joined by our special guest Leigh Melander, Ph.D. , she has a doctorate in cultural mythology and psychology and has a background in writing and the performing arts, marketing, and strengthening communities nationally and internationally. She served as a board member for the Joseph Campbell Foundation, was featured on the History Channel as an expert on myth and story, and hosted the Myth America podcast. She is the author of Psyche’s Choice: The Frivolous Revolution, and is offering a virtual class on how to live mythically beginning February 19 on the Jung Platform. Leigh works with individuals, communities, and organizations to imagine past what they think as possible at Spillian: A Place to Revel, her regenerative center for imagination and creativity in the Catskills in New York.

She'll explain how myth-making based on your brand story is a crucial thing to do, and she's going to tell us what you should be thinking about when you're doing that, so let's get started.

https://www.facebook.com/Spillian/photos/?ref=page_internal

https://spillian.com/

https://www.instagram.com/spillianrevels/

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Segment 1

Joseph begins the show by telling the audience the meaning of wise content. He describes it as a data intelligence driven, storytelling context created for promotional purposes and is an important piece to modern marketing. Joseph is a marketing technology expert as well as an award winning content producer who’s created incredibly detailed high quality articles and books. Joseph tells us about his company, Galileo Tech Media where he leads content teams that produce for over 500 companies. Introducing his friend and guest, Leigh Melander, Joseph tells us the focus of today’s episode. Leigh has a doctorate in mythology and psychology and background in writing the performing arts. Founder and head forementor at Spillian:The Place to Rebel; a regenerative center for creative individuals that are local or nearby Catskills NY. Joseph and Leigh talk about meeting at the center back in 2014 at her first event.Leigh expresses how she feels mythology can open people up to a new lens at life. Leigh talks about dedicating her work to mythology and what made her come to that decision. Joseph asks Leigh about her time being an expert on a history channel series. They segway the conversation to storytelling and why it’s important when you are creating content. Joseph and Leigh share their thoughts on truth within storytelling. Joseph mentions Leigh’s podcast, Myth America on the Joseph Cambell foundation channel. 

Segment 2

Coming back from the break, Joseph asks Leigh why does storytelling matter? Leigh says it's the key to reaching out and connecting with others. Leigh explains the misunderstanding of myths. She tells us how we are always creating when we tell stories. Joseph talks about interactions and engagements and where we can look for feedback digitally. He tells us about a service he offers, a memorable tourism experience, to his guest that gives his company the emotional feedback they need. Joseph tells us a way to search our content’s engagements and it can help us improve our work. Leigh shares her mission and how her goal is to find creative and imaginative clients who want to co-create their own projects who are interested in learning more about themselves on a deeper level. Leigh remembers  a moment where she realized she had to just go for it and put her work out there. Before the break, Joseph asks Leigh what's the difference between myths and stories. 

Segment 3

Joseph and Leigh continue their discussion on the difference between writing through logos and mythos. Joseph asks can it shape how we talk to customers? Leigh shares how logos and mythos can intertwin in storytelling and help us connect with customers on a deeper level. Leigh explains that logos can be seen as a more logical or factual way of storytelling that focuses on the details where the mythos can focus on a more emotional and intuitive way of connecting with the customers. Joseph tells us how content isn't just about conveying the message but also appealing to the biases of a platform’s algorithm. Joseph and Leigh speak on the importance of marketing and understanding your audience. Before the break, Leigh breaks down archetypes and how it can help your content.

Segment 4

In the last and final segment, Joseph asks Leigh about her company’s mission. Leigh is driven to wanting to help people find abundance. Joseph talks about Leigh's workshops and the richness of her message. Leigh tells the audience what her company is currently up to. Leigh says she is easily distracted and is focused on this project relating to women and dragons. She shares some of the challenges working with myths is that it is deep and complicated and easy for people to get caught up in the wrong side of it. Leigh is having a workshop, Living Mythically on Young platform where you can register February 19th. Leigh has a book Psyche’s Choice: The Frivolous Revolution which tells how we can open our imagination if we get out of our own way. You can find a copy on kindle or amazon. Before ending the segment Leigh tells the audience how you can find her which you can see listed above.

In this episode, the audience will learn from Shondell some of the content marketing strategies, best practices, tips, how it works and can benefit small businesses and the title itself, targeting your niche audience.

If you’re looking for ways to help your business write better content that engages with your audience and increases conversions. Join us for our newest podcast episode. Joseph is joined by our special guest Shondell Varcianna, owner of Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target audience. Shondell and her team have transformed their clients' blogs into a solution provider for their customers.

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Our guest for Wise Content Creates Wealth Podcast is R. J. Talyor, CEO and Founder of Pattern89, an AI platform for digital marketing. Pattern89 analyzes ads across 49,000 creative dimensions and 500 billion marketing data points to predict which creative decisions will perform for future campaigns. A 15-year tech and startup veteran, Talyor led teams at ExactTarget and Salesforce prior to launching Pattern89. 

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Segment 1

Joseph introduces the topic of today’s episode “AI’s role in predicting decisions for future ad campaigns”, and brings up an anecdote relating to wise content regarding being unaware of something is wise content until after it is created. The anecdote surrounds Joseph’s other podcast Gateway to the Smokies, where he had a guest who is very influential in a niche community, causing a spike in people downloading the podcast and going to the accompanying website to learn more. Joseph then introduces his guest for today’s episode R.J. Taylor, the CEO and founder of Pattern89, an AI platform for digital marketing. The two discuss R.J. 's time as a professional swimmer, where he specifically participated in swimming in open water, which as he describes is less about being the fastest and more about outlasting all of your other competitors. They also discuss the other aspects of R.J.’s daily life, specifically his hobby of bird watching, which is a very popular pastime in the Smoky Mountains. Joseph and R.J. discuss R.J.’s professional life, and how he was able to grow with a company straight out of college while at the same time also earning his masters in English.

Segment 2

Joseph and R.J. discuss R.J.’s time spent helping grow the company he works at, and R.J. explains how he noticed a gap in the industry that was a lack of the creative aspect and creative decision making. R.J. found that through machine learning creative decisions are more easily and effectively made, that brings the most interactions with the ad campaign. And, that is exactly what Pattern89 does, which is figuring out which creative decisions should be made as efficiently and effectively as possible. R.J. explains the 5 billion creative data points that Pattern89 makes use of, and how Pattern89 makes use of these creative data points to figure out which aspects of the pieces of content are performing either well or poorly. R.J. explains how Pattern89 finds a variety of patterns that bring about this, including but not limited to days of the week, seasons, time of day, and many other dimensions. The two discuss how R.J. was able to obtain all of this data, and R.J. explains how he likes to compare it to going door to door to his previous clients to get all of this data, and it took him two years to obtain the amount of data necessary to make these predictions. R.J. explains how Pattern89 has been very helpful to different brands and people to help them bounce back from the effects of the Covid-19 pandemic.

Segment 3

R.J. explains where he see’s AI’s role in creative marketing, and how he believes that we are only seeing the beginning of what AI can do in the creative space from a bunch of different angles. Joseph and R.J. discuss a recent seven figure sale of an AI generated art piece, and whether or not the end product of the piece was what was actually purchased for seven figures or the algorithm behind the art piece. R.J. explains how he believes that humans are the ultimate creators, and AI can be used as an assistant or a tool to assist in artistic pursuits. The two discuss human’s tolerance of errors, and how humans are more tolerant of errors in content, such as spelling errors when a human is creating content. But, when an AI makes a similar mistake humans are less tolerant, and expect nothing but perfect from AI generated content. Joseph brings up the social media campaign that Lil Nas X created surrounding his first song “Old Town Road” that launched him into stardom, and whether or not AI would be able to replicate something like that. R.J. continues off of that point saying that AI would not be able to replicate what Lil Nas X did, and that phenomenon is a human experience.The two also discuss ethics with AI, and how R.J. believes that ethics is the greatest risk associated with AI, as AI does not do well with ethics unless trained correctly.

Segment 4

Joseph and R.J. discuss where they believe successful marketing teams will be in terms of their relationship with AI in one year and in five years. R.J. brings up the point that technology has changed so much in such a short amount of time, bringing up how in 2007 with the release of the iPhone it started people to discuss their “mobile marketing strategy” but in 2021 mobile marketing is an assumed part of one's marketing strategy/ R.J. continues to explain he believes this will also happen with AI, how in five years incorporating AI in one’s marketing strategy will be assumed and necessary.