In this episode of The ITSM Practice, Luigi Ferri delves into the transformative power of prioritizing customers over products, exploring its profound impact on quality, profitability, and business growth. By shifting focus from product-centric to customer-centric strategies, companies like Apple and Tesla have not only enhanced their offerings but also fostered customer loyalty and operational excellence. Luigi emphasizes the importance of actively listening to and integrating customer feedback, which not only drives innovation but also solidifies a company's competitive edge.

In this episode, we answer to:

What steps can you take to make customer insights central to your product development?

How does your organization measure quality today, and is it aligned with customer expectations?

Are you investing enough in relationships to turn customers into long-term advocates?

Resources Mentioned in this Episode:

Kaizo, article "The real meaning behind “customer first", link https://kaizo.com/blog/customer-first/

Zendesk, article "Customer First: What it really means to put the customer first", link https://www.zendesk.de/blog/customer-first/

Praemie Direkt, article "Customer First – The customer comes first", link https://www.praemie-direkt.de/wissen/customer-first-der-kunde-an-erster-stelle/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/theitsmpractice/

Website: http://www.theitsmpractice.com

And if you want more tips and guidance, follow me on LinkedIn. I am sharing daily posts regarding Enterprise Service Management, IT Service Management, and IT Security.

Credits:

Sound engineering by Alan Southgate - http://alsouthgate.co.uk/

Graphics by Yulia Kolodyazhnaya