Working in a rapidly growing small product business means wearing many hats, often juggling a very tight budget. In this episode of The Retail Tea Break podcast, I speak to a passionate creative who has the inside story. Kaitlin Brozek is the Marketing & Brand Manager at All About Kombucha, ‘born and brewed’ in the West of Ireland. She describes how understanding and using data is just as important in her role as being artistically creative. Kaitlin shares the incredible wins that she and the company have had, as well as the mistakes that they have learned from. On top of her role with the product business she freelances for Pleanmór, a female-led digital creative agency that helps and supports small businesses. This is an episode not to be missed!