Customer Insight Leader podcast

In this twelfth episode, I interview Tom Lloyd who is the Managing Director of MetaMetrics. As you hear in our conversation, his agency focusses on applying Econometrics and helping clients measure what drives their sales. With so much experience of applying marketing analytics & modelling for clients, Tom has plenty of practical advice to share with us. During our conversation, we covered a number of topics that I know readers of our blog have raised. From econometrics to customer insight, analytics to marketing & business questions. His experience “in the trenches” with clients shines through when we discuss topics like entrenched hypotheses & managing analysts differently. Hope you enjoy this one.

In this eleventh episode, I interview Orlando Machado who as well as having an academic background (PhD in Applied Statistics), also had an illustrious commercial CV spanning roles at WPP, dunnhumby, Money Supermarket & now Aviva. We talk about Data Science & where it adds value, as well as Orlando's tips on where to focus and the skills that are needed. Along the way in this conversation we touch on the need for commercial understanding, alignment to strategic priorities & not innovating in isolation from your main business. Lots to learn from this eloquent leader.

In our tenth episode, I share another interview from the archives. This one is with Sameer Rahman (who at the time was Director of Data Science at EDIT agency & Chairman of CIM Wales). He is now Director of Insight at the Royal Mint. In this interview, he shares his agency-side & especially Marketing take on Data Science & the skills analysts need. Lots of sensible advice on skills and the questions that analysts should ask themselves. Plus lessons from Sameer's career journey & how his book "Applied Predictive Modelling for Direct Marketing in R (or SAS)" can help you. Well worth a listen.

In this ninth episode, we return to our focus on Data Science & Analytics leaders. I interview Enda Ridge who is both an experienced Data Science leader (Sainsburys, KPMG, EY) and also the author of "Guerrilla Analytics". Following a rave review for that book on Customer Insight Leader blog, in this conversation we discuss Enda's career, tips for others & some of the themes from his book. Common themes proved to be the need for a scientific approach (including rigour & reproducible results) as well as the focus needed on understanding your problem, data extract/receipt/load & communication. A really enjoyable chat which I hope is useful for analysts at all stages of their career.

In this ninth episode, we return to our focus on Data Science & Analytics leaders. I interview Enda Ridge who is both an experienced Data Science leader (Sainsburys, KPMG, EY) and also the author of "Guerrilla Analytics". Following a rave review for that book on Customer Insight Leader blog, in this conversation we discuss Enda's career, tips for others & some of the themes from his book. Common themes proved to be the need for a scientific approach (including rigour & reproducible results) as well as the focus needed on understanding your problem, data extract/receipt/load & communication. A really enjoyable chat which I hope is useful for analysts at all stages of their career.

In this eighth episode, we again respond to the challenge of needing to work from home productively. This episode is an interview with a globally recognised CX expert, who has been working from home for over 20 years. Annette Franz is CEO & founder of CX Journey, as well as being chairwoman of the CXPA, author of "Customer Understanding" and regularly recognised CX consultant & coach. In this conversation we discuss her experience of learning to work effectively from home, including habits, apps & environment. Lots of honest pragmatic advice to help many leaders who are making this transition in a less than ideal environment. We hope it helps you.

This seventh episode is another from the archives (recorded for our blog back in 2018 and still worth sharing). Paul Laughlin interviews Norma Dove-Edwin who is still the Chief Data & Information Office (CDIO) for Places for People Group Ltd. In this conversation we discuss Norma's career journey, GDPR, data protection & ownership more broadly, as well as project management & agile working. That and much more for you to enjoy in this data  focussed conversation.

In this sixth episode, we again respond to the challenge many leaders are facing, of needing to work from home for an indefinite period. This episode responds to that challenge by interviewing a leadership coach who has been working from home for many years. Kevin Watson, founder of My Own Coach shares his tips for working from home effectively & finding your own rhythm. He shares how he enjoys working more flexibly and some tips (and apps) that have helped him become more focussed & productive working this way. I hope it helps you.

This fifth episode is another from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Elsbeth Kottelenberg, at the time she was Senior Customer Insight Manager for UBM (she is now Head of Visitor Experience for Informalities Markets). An opportunity to hear a Customer Insight/Market Research perspective on the challenges of this role, including the insights needed by B2B and B2B2B businesses. I hope you find it helpful.

In this fourth episode, we respond to the challenge many leaders are facing, of needing to work from home for an indefinite period. This episode responds to that challenge by interviewing a leader who has been working from home for 19 years. William Buist, founder of WilliamBuist.com shares his tips for working from home effectively & how to overcome your initial difficulties. William shares how his home office evolved and the lessons he learned along the way, to more productively work from home. I hope it helps you.