THEORETICAL RECAP A customer journey map is a visual or narrative representation of every step a customer takes when interacting with a brand, from the first moment of awareness through purchase, use, and beyond. It is built around stages (typically:...

Customer journey from another sector

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Customer journey from another sector

Customer journey from another sector