If you don't know what a customer is worth, you don't know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?

Guest: Ruth Bolton, Professor of Marketing at the W.P. Carey School of Business, Arizona State University

Guest Bio: https://www.ciotalknetwork.com/contributor/ruth-bolton/

More on this Episode: https://www.ciotalknetwork.com/customer-lifetime-value-driven-it/

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