On this episode of The Intelligent Inbound® Podcast, Jen talks with Natalie Gullatt, Marketing Manager at HubSpot and Founder of the Black Marketers Association of America .

Natalie is an experienced marketing leader with a focus on marketing strategy, and social media marketing, digital marketing, and customer marketing.

Jen and Natalie discuss:

• Why she created Black Marketers Association of America
• The role of customer marketing in an inbound organization
• Why customer marketing starts before the customer becomes a customer
• The work she does on the Customer Evidence team as the Lighthouse Merchandising Marketing Manager
• How she enables marketers within HubSpot to use customer advocacy to bring in more prospects and close more deals.