Customer Secrets

The common way of typing a person's personality is to use "behavior." It is either looking at the four dichotomies from Myers Briggs in an individual manner, or by looking at the Cognitive Functions of the person. What is in vogue right now is definitely the cognitive functions method. Unfortunately, it is complex, because there are eight cognitive functions, and the ordering of them (called the stack) is also important. There is so much misinformation, that it is no wonder that people are often mis-typed.

The future of typing has already been in place for about 20 years now. That is to use a person's values as the data set for determining temperament. 

Once you have temperament, you have two of the four letters in their Myers' Briggs code. And they are the two most important, because they determine a person's values.  This episode gives a broad overview of the typing situation, and what you will do next, after typing a person.  

If you would like to learn more about how to use the tools of persuasion more effectively, and stop believing the half-truths that are holding you back, I suggest my  course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.

This episode was a carryover to my blog that I wrote previously. It was about the phrase that we've all heard that goes: People Buy Emotionally, and Justify with Logic.  

It that phrase true? I don't think so. In this episode, I make for the case, that at best, it is a half-truth. It seems to be true, but when we start breaking it down, we find that it isn't quite as nice-and-tidy that we think it is. People do justify with logic - that part is true. But do they really buy emotionally?

Listen in, and find out why I believe that this little half-truth is so insidious. It is worse than a outright lie, because once you recognize a falsehood, you are likely to seek out the real truth. With a half-truth, you don't take any further action, and the truth remains hidden. Therefore, since you never discover the truth, you end up following advice that is inefficient, or worse, advice that may be counterproductive. 

If you would like to learn more about how to use the tools of persuasion more effectively, and stop believing the half-truths that are holding you back, I suggest my  course: "Easy Selling Using Personality Type." You can also get my book "Selling By Personality Type." Additionally, you can also stay current on the latest developments in sales and personality by subscribing to this podcast and also visiting our website: CustomerSecrets.

Are you looking to hire an employee and considering giving them a personality assessment? The official guidance from the Myers Briggs organization is an emphatic "NO! Don't do it." However, if you talk to someone that is a proponent of the D.I.S.C. personality assessment, they say "YES! Do it."

So who's advice should you follow? 

In this episode, I'm going to take up this question, and give you a different perspective on using personality in hiring. It will come from a person that has used assessments in the past to try to figure out what makes people tick. The results were basically useless. I'll tell you why, and then two solutions to the problem that you might consider.

Mentioned in this episode is my course: "Easy Selling Using Personality Type." I recommend it for people that would like to learn both how to type other people, and better yet -- those that want to be able to persuade other people.

If you don't have time to view the course, the alternative is to get the book "Selling By Personality Type." You can also stay current on the latest developments in typing by subscribing to this podcast and also visiting our website: CustomerSecrets.

This episode is the announcement of my course: "Easy Selling Using Personality Type."  

One reason I created it was because I'm tired of the way salesmen twist the dagger of shame in the backs of prospects during the close portion of the presentation. They find out what a customer thinks is important, and then later when it comes time to close the sale, they bring that same thing back up again. If you don't agree to close the sale, then you are shameful, and are a liar because you said that is what you thought was important.

Going through this type of situation is very unpleasant for prospects. It is exactly what gives sales people a bad name. This is the HARD SELL technique in action.

I think there is a better way of closing the sale, without bringing shame to the customer. In this podcast, we'll talk about my personal strategy, and what you'll learn in the course: Easy Selling Using Personality Type. 

If you would like to learn more about typing someone else, and more importantly, what to do with the information after you've typed them, get the book "Selling By Personality Type." You can also stay current on the latest developments in typing by subscribing to this podcast and also visiting our website: CustomerSecrets.

I've tried out several copywriting websites that have A.I. create text in an attempt to reuse old articles I've written. I've wanted to take 20-year old content, and update it for a new audience. What did I discover in this process? 

The big take-away was that I figured out the process, or what might be the method that current state-of-the-art A.I. uses to generate new content. 

My question during that exercise was: are we at the point where A.I. is as good as a human copywriter in generating compelling text that could be used to get prospects to open up their wallets? If it is, will I be out of a job in the future? Or if it isn't, what are the flaws in A.I. generated text? That is what I'll talk about in this episode of the Customer Secrets podcast.

Get Tim's book: Selling by Personality Type on Amazon.  Also visit the Customer Secrets website for more information on Personality typing.

In this episode, we're talking to Elzie Flenard, the mayor of the website: Podcast town.

Elzie is an ISFJ personality type in the Myers-Briggs system personality nomenclature. That means he has the following preferences: Introversion, Sensing, Feeling, and Judging. How do we know this? Because we've gone through the process of typing him. We looked for the clues that he gives off as he is talking. Everyone gives off clues to their personality type, and if you are observant, you can pick them up and figure out what type they are. The most important clues are the ones that reveal their "temperament." These are important, because people with a similar temperament have similar values (guiding principles). We can deduce their values if we can figure out what temperament they have. And we want to know their values, because that is what they use to make purchasing decisions. If you know ahead of time what they value, how much easier do you think it will be to sell to them? Right! It is a lot easier. You're already inside their head and you know what will turn them on. 

At the end of the interview, we'll review the clues that Elzie gives off, and how you might use them in persuasion situations that you may be in with other people of the ISFJ personality type.

You can reach out to Elzie at his website: https://www.podcasttown.net

Get Tim's book: Selling by Personality Type on Amazon.  Also visit the Customer Secrets website for more information on Personality typing.

In this episode, we're talking to Richard Lau, the force behind the website logo.com

In this interview, we have several objectives for you as you learn about the process of typing other peoples personality. Most importantly, listen for their values. What are the "guiding principles" that this person believes will bring them success in life. This will be the big clue as to what personality temperament that are placed into. Once you know this temperament, you can associate it with other things, like; specific words or phrase usage, themes that they talk about, and the style (tone, intonation, jargon) that they say those words.

At the end of the interview, we'll review the clues that Richard gives off, and how you might use them in persuasion situations that you may be in with other people of the INTJ personality type.

You can reach out to Richard at his website: https://www.logo.com/

Get Tim's book: Selling by Personality Type on Amazon.  Also visit the Customer Secrets website for more information on Personality typing.

In this episode, we're talking to Greg Kihlström, the entrepreneur behind the company careergig.com. This is a platform for freelancers looking for work, but with the advantage that they offer benefits like health and life insurance to their clients. 

In this interview, we have several objectives for you the listener. First, listen for the values that Greg has that he believes lead to success in life. These values are a big clue as to his personality temperament. Second, listen to the ideas and strategies that Greg uses in his own business. After all, if he has the secret sauce for success, wouldn't it be wise to learn what he has already figured out? And finally, you should listen for other clues to Greg's personality type (INTJ) in the words that he uses, the style of his speech, and the themes that he likes to talk about. 

At the end of the interview, we'll review the clues that Greg gives off, and how you might use them in persuasion situations that you may be in with other people of the INTJ personality type.

Reach out to Greg on LinkedIn at: https://www.linkedin.com/in/gregkihlstrom/, or his website: https://www.gregkihlstrom.com/

Greg has also written the books: The Center of Experience, The Agile brand, The Agile Customer. He is also the host of the podcast The Agile World. 

Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website for more information on Personality typing.

In this episode, we're talking to Matt Decoursey. He is a founding partner of the company Full Scale, and also the post of the popular podcast called Startup Hustle. We're going to learn Matt's success secrets for business, which are also the values that are typical of the person with the ISTJ personality temperament. So as you listen to this, pay particular attention to the guiding principles that Matt thinks are important for success. You can use these same principles when you are selling to other people that have the "Logistical" personality temperament.

Matt Decoursey can be reached at: https://www.facebook.com/fullscalekc or at https://fullscale.io. His podcast Startup Hustle is found at: https://startuphustle.xyz

Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website

In this episode, we'll be typing entrepreneurial coach Vanessa Zamy.  What she does is to help people launch a new business while still keeping their day job. 

The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing a person's personality, we have a doorway into what that customer values. Once you know what guiding principles they live by, you can develop a plan to sell to that type of person more effectively.

What makes this episode special is that it doesn't go the direction I had planned. The wheels, so to speak, got off the rails, and the interview turned into a small skirmish over which personality type our guest really is. I violated one of the laws of personality, and I hope that you can learn from my mistake so that you don't suffer the same fate -- which is to lose a sale.

Vanessa Zamy can be reached at: https://www.facebook.com/groups/launchwithzamy

Get Tim's book: Selling by Personality Type on Amazon.  Visit the Customer Secrets website