Customer Service Archives - HIP Creative

Customer Service Archives - HIP Creative

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Customer Service Archives - HIP Creative episodes

  • Conclusion of Front Desk Secrets

    When I was put in charge of Chick-fil-A’s leadership program many years ago, I quickly realized that the customer service experience is one of the most important aspects for any business. It was in this season of my life that I learned a lot about customer service, effective communication, and leadership. Not only did this job help me understand the importance of customer service in business, but it has also had a lasting impact on my life as well as my professional career as it is coded in our DNA here at HIP.

    Ten Components of the Front Desk of Your Dreams

    If you are an orthodontist or business looking to improve your patient experience, then you have come to the right place. I have created the “Ten Components of the Front Desk of Your Dreams” to help you reap the benefits of every lesson I learned from Chick-fil-A and the top orthodontics practices across the country that we have partnered with. These ten components are essential if you want your practice’s front desk to run smoothly and efficiently while providing excellent customer service for all patients who come through its doors.

    Key Takeaways from the Book

    The three main takeaways from this book are:

    • The front desk is the most important and most overlooked role in the orthodontic practice.
    • The person who has first contact with new leads has the most critical job in your clinic.
    • If your team responds to those leads faster with top-notch service, you will make way more money (and get to serve way more new patients).
    • Grasping these three concepts and getting them instilled in your team will transform your practice. And yes, it IS way easier said than done. At HIP, my team and I work with orthodontic practices every day to put these components in place and help them run smoother businesses with increased profits and more satisfied customers overall! Start implementing these changes now for successful results later!

      Four Principles for Orthodontic Practice Growth

      When a practice nails the following four principles down, they start to experience growth:

      • The orthodontist is a technician, not a manager (so hire a good one).
      • Training your team to follow the steps to convert every viable lead into a new patient (and there are no bad leads).
      • Marketing to attract the right leads.
      • Software that tracks your metrics and holds your team accountable for the goals you’ve set.
      • I invite you to take the first step in building the front desk of your dreams right now. Dr. Sarah Howle, an associate at Fishbein Orthodontics, says, “What gets inspected gets RESPECTED.”

        I wish you great success in your practice. Thank you for letting me share my vision for the amazing people who work at front desks worldwide. If you have any questions, comments, or success stories, please reach out! You can email me at [email protected]. – Luke Infinger

        For full access to the book, you can email [email protected] to receive a printed copy or access the audiobook here. Thank you for tuning in to the Front Desk Secrets podcast series launch!

        The post Conclusion of Front Desk Secrets appeared first on HIP Creative.

        7 min
      • A Team That Understands the Best Practices for Growth: Chapter 10 of Front Desk Secrets

        Having a well-trained team that understands best practices for growth is essential if you want your practice or business to reach its full potential. To achieve success it’s necessary to create an efficient team structure by separating outpatient care center duties from those of the front desk—while still allowing them both to work together seamlessly—so that each department can focus on what it does best without interruption from other areas of operations. With this structure in place, you’ll be able to set clear expectations for performance, track progress towards goals more closely, delegate responsibilities more easily, increase overall productivity, and maximize efficiency within each department—all leading up to greater success!

        Technology and Resources

        As the digital age continues to evolve, it’s become increasingly important for businesses to stay up to date with the latest in computer software and technology. From customer relationship management (CRM) systems like PraticeBeacon to more basic applications such as email and text messaging, your front desk and patient care center teams need functioning and up-to-date tech tools in order to do their jobs well.

        When you provide resources such as instructions on how to use PracticeBeacon, tips about tonality and tempo during interactions with patients, or even scripts to help facilitate conversations while gathering information, it will take some of the pressure off your employees if they forget certain details. This will give them more confidence when interacting with clients and make sure they are delivering their best performance every time. Additionally, providing resources helps create consistency across all interactions with clients. This consistency creates trust between your business and its customers, which is crucial in building long-term relationships.

        Visualizing Growth in Your Practice

        No matter how big or small your practice is currently—or how much you want it to grow—it’s important to have a plan in place that outlines the steps necessary for achieving success. By visualizing what different types of organizations look like through the charts we provide in this book (small, medium, or large practices)—and understanding which roles need to be filled in order for them to function properly—you can gain a better understanding of where your practice should go from here and which role changes need to occur in order for you reach those goals. With the right amount of planning and dedication (and maybe some outside help), you can take your business from good-to-great!

        A Year of Growth Example

        Knecht Orthodontics is an inspiring success story illustrating how investing strategically into your orthodontic practice can yield impressive rewards if done correctly. By leveraging our ten components tailored specifically for their practice and investing both time and money wisely into building up their business foundations; Knecht was able to pull off commendable growth within just one year’s time! If you’re looking for guidance on making smart investments towards growing your practice quickly and efficiently; then look no further than Knecht Orthodontics’ success story! Take control today by investing properly into your practice’s future and you too could reap tremendous rewards sooner rather than later!

        The key takeaway here is that having a well-trained team that understands best practices for growth is essential for any orthodontic practice looking to take their business to the next level. Analyzing patient feedback, staying up-to-date with technology, and creating an effective training program are all great ways of ensuring success within an orthodontic office setting. Focusing on these strategies will help ensure sustained growth while providing superior service that keeps patients coming back again and again!

        For full access to the book, you can email [email protected] to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!

        The post A Team That Understands the Best Practices for Growth: Chapter 10 of Front Desk Secrets appeared first on HIP Creative.

        16 min

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