Customer service is essential to any company's success. This week, Brent Richardson talks to Gardner Tours owner Colby Gardner about the principles of customer service that have completely transformed his business.

Customer Service Tips Discussed

• First, why it's important to do the behind-the-scenes logistics well.
• Second, why hospitality is essential.
• Third, being genuine and transparent.
• Fourth, Brent shares the way he connects with new people.
• Fifth, Colby's trick for connecting with people.
• Sixth, what these principles look like in corporate work.
• Seventh, what to do when people don't respond to your relationship-building question.
• Eighth, dealing with angry customers.
• Finally, how to get in touch with Colby to experience Cuba with Colby's exceptional customer service.