SaaS (Software as a Service) business models are dominating the digital economy, and are slowly becoming one of the biggest overall industries. Yet, the concept of SaaS is still alien to many.
Joliene van Grieken - co-host of the Growing Green Podcast - is a seasoned SaaS Growth Marketer. Her current position as Head of Lead Generation at IMPRAISE, a SaaS solution in the HR space, is one of many experiences in the field. Time to talk to Joliene about the state of the art of SaaS Growth Marketing, KPIs, and the Do's and Don'ts for startups and entrepreneurs in SaaS.