Check out the full writeup here.

Topics discussed in this episode:

• Hunt a Killer uses ongoing surveys down to the cohort level to really understand the customer journey and dig up various pain points that customers have every step of the way.
• They leverage NPS to directly influence the product roadmap. They prioritize what they can do broken down by small and quick wins all the way to longer-term initiatives to really drive customer satisfaction.
• Mary Emphasizes the importance of onboarding and customer experience. If you build a product that your customers absolutely love, they'll come back.

This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.