We laugh at "faxes" now because of the antiquated technology. I first learned the power of a list from the old Fax days. I want to share that with you today.

As I'm waiting for my flight to Memphis I had a thought that I felt was powerful. I took off my mask just long enough to share it.

Today I will share why your customer list can be the greatest safety net in the history of the world. You may have heard me mention that before, but this is another example.

Doing a little camping with the family and as I was building a fire I got to thinking about customers. (I know, I'm a little strange that way) Has the fire in your customers gone out? If so, I'll share how to reignite that flame.

After my dad passed away this year, I reflected a lot about the things he taught me. My dad was a true "traveling salesman". He sold Watkins products door to door. He did this for more than 40 years. He learned a thing or two and he shared some of those secrets with me. I want to share a couple with you.

If you've been listening for a while you know I'm all about the Customer List. Your customer list is only valuable if you've nurtured that list. It's kinda like if you have a lawn but you never water it. After a little while, the grass just dries up and dies. The same is true for your customer list. 

If you don't know by now, your customer list is the biggest asset (or should be) that your business has. Why do you think Facebook bought out Instagram? Why do you think Google bought out YouTube? It wasn't for their cool technology. A 12-year-old could replicate that in an afternoon. The reason they bought them out was to acquire their massive customer lists.

We all have opinions and we all have a way to just spout of about anything these days. If you're a business owner you need to be very careful about the things you post, like, or share. Right now there is a huge division in the country and if you're not careful it could divide in half the revenue you bring in.

Let's face it, every business needs traffic to acquire customers. I want to share with a secret that will enable you to own your traffic instead of paying Google Adwords, or Facebook or Digital Display Ads.

Does your business have "slow" seasons? Has the pandemic made that even worse? Would you like to know a little secret that will erase those slow times of the year and in fact thrive instead? Listen.