Leveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers' lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO) evangelist Valentin Radu.Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease c...