Optily Radio: Accelerate eCommerce Marketing

As the data-sharing relationship between large platforms and brands changes, are you covering your bases with zero-party data? This week we discuss how quizzes can help you build up your database and personalize your approach with each potential customer.Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for over 10 years, with the last 7 years in eCommerce SaaS. Prior to Prehook, he was part of the founding team and VP of Marke...

Email marketing is a tough nut to crack with spam filters getting more robust and inboxes overflowing. Jacob Anson takes us through what brands can do to ensure they make the most of their campaigns and product launches through email and SMS.Jacob Anson is the Co-founder of AgencyJR, an eCommerce email marketing agency working with 7 & 8-figure brands. He's grown a fully remote team to 50 people, led huge email and SMS campaigns, and generated multiple 7-figure results in revenue with his...

Developing unique creative for social media is a crucial element in your marketing strategy. Given the volume of competition, it can be really difficult to stand out and tell a story within a very limited timeframe.Lauren Schwartz, CEO and Founder of The Loft 325, discusses the strategies and tactics that have worked for her clients in making stand-out videos and statics for their eCommerce campaigns across Facebook, Instagram, and TikTok. Lauren is a thought leader in profitable creative str...

Have you thought about tapping into audio for promoting your brand both internally and externally? This week's guest, Nora Sudduth, goes into private podcasting and how it can help grow your business.Nora Sudduth is the Co-founder and CRO of Hello Audio, a company that turns your content into private audio feeds that your customers can listen to any time, anywhere. She is a leading marketing and conversion strategist who has helped businesses sell over $500M worth of products and services onl...

Are you leveraging product seeding with your influencers? This week's guest, Cody Wittick, goes into the details of making the most of your influencer marketing program.Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of over 500 influencers, all thro...

Email marketing is a powerful tool for eCommerce, but are all your newsletter blasts effective if they're the same for each person? Erica Salm Rench discusses the power of customizing emails, SEO tactics, and organic growth strategies.Erica Salm Rench, COO of Rasa.io, the only AI-driven smart newsletter platform designed so organizations of any size can personalize content for every subscriber on their email list. She gets to blend her love of digital marketing technology, partnership develop...

Is your business leveraging SMS in the most optimal way for communications and sales? Osa Gaius discusses the best ways eCommerce companies can introduce SMS as a highly personalized channel.Osa Gaius is the Founder and CEO of Parrot, a mobile payments platform that helps companies sell products directly to their customers over text and collect 1-click payments.Kevin Stagg, Optily's Chief Marketing and Customer Officer, brings a wealth of experience from working at both B2C and B2B brands, bi...

Are you missing out on sales by not partnering with other brands in your space? Why let customers leave your site to buy a helmet elsewhere if you only sell bikes?David Perry, is the CEO and Co-Founder of Carro, a new eCommerce partnership network that over 30K Shopify brands use. He talks to us about changing how eCommerce brands can partner with other brands and influencers.Adam Vaira, the Client Strategy Consultant at Optily, was on to share his view on partnerships as a Shopify store owne...

ROAS isn't the only metric you need to be considering in the complex world of eCommerce. Overall profitability and product-specific profit and loss are incredibly important according to this week's guest, Kathleen Booth.Kathleen Booth is the Senior Vice President of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybers...

Leveraging marketing to bring new customers to your store is the first step, but applying data to increase your existing customers' lifetime value is a crucial follow-up. In this episode, we dive into RFM (recency, frequency, monetary) modeling and tactics from customer value optimization (CVO) evangelist Valentin Radu.Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease c...