User experience, according to Ciarán Harris starts with the very first interaction someone has with your business. It's on the brand to ensure every touchpoint is examined and optimized to ensure you capture as many interested users as possible.Ciarán Harris is the Co-founder of Each&Other, a Dublin-based award-winning global UX Design consultancy. He is an award-winning Principal UX Designer, a seasoned technology leader, product strategist, and team creator, who has pioneered earl...

Is customer service part of a company's brand or marketing? Mia Bobak says it's both.How you approach the pre-purchase interactions is so critical to a customer's purchase decision. And if there are any issues after they buy, how you go about resolving them can be the deciding factor between a brand evangelist and a 1-star reviewer.Mia Bobak is the Technology Partner Manager at Gorgias, where she collaborates with tech partners to strengthen “better together” relationships and achieve joint g...

Shopify is built so that virtually anyone can launch their own eCommerce store easily. While customizable templates and a simple UI make it easy, the overwhelming number of apps and options can be a bit much for a busy store owner to sift through.Keith Matthews of Milk Bottle Labs, Ireland's top Shopify agency, spoke with us about what aspects of a store can really make a brand shine.Keith is the agency's founder and host of his own eCommerce podcast, the Milk Bottle eCommerce Show. Previousl...

Search Engine Optimization is a long-term strategy that can pay off big. Sure, paid ads are great for quick wins, but growing your business is about the marathon approach. In this episode, we talk to two organic growth experts, Kevin Miller and Bridget Reed from GR0, a digital marketing agency specializing in SEO, about how eCommerce brands should approach SEO and Content Marketing. Kevin is the Co-Founder and CEO of GR0 who started off in the tech and marketing world in the San Francisc...

Influencer marketing also referred to as creator commerce, is a powerful tool to get your brand and products more visibility. Creators traditionally benefited from sponsorships by leading visitors away from their own sites and towards product pages on a brand's site. A higher bounce rate equating to more success didn't seem to make much sense to this week's guest, Rishabh Jain.His solution to this oddity in marketing was Fermat Commerce, a platform that enables creators to embed products and ...

There's something rewarding about making a purchase you've worked towards--and there's research to back that up. Haggling can leave you with the satisfaction of locking in a good deal, while also making the seller happy to have earned a new customer. In this episode, we discuss a new app that's bringing haggling away from market stalls and into the Shopify store environment.Rosie Bailey is the CEO of Nibble Technology, an interactive chatbot that enables you to haggle for a product you're int...

Is Magento a solution that you've considered for your scaling eCommerce company? We wrap up this first season of Optily Radio by talking to Robert Rand, Director of Partnerships & Alliances at JetRails, about this robust platform solution. Magento is definitely not for everyone, but for growing companies who need more customization and flexibility, it can be a great alternative to other SaaS offerings.Robert Rand is the Director of Partnerships & Alliances at JetRails and also hosts h...

Is your Shopify store operating at full capacity? This week's chat with Chase Clymer, Co-Founder of Electric Eye, and Brendan Hughes goes into the process his agency takes with helping Shopify vendors succeed.The past year and a half has been hard for brands--from lockdowns to iOS 14 and 15. Chase provides many insights into how eCommerce brands should respond to maximize growth. Chase Clymer is a fellow podcaster of Honest eCommerce and Co-Founder of Electric Eye, a fully remote eComme...

Finding money to fund your marketing and inventory can be tough for early-stage eCommerce businesses. Revenue-based financing could be an option to consider. In this episode, Outfund CEO, Daniel Lipinski, takes us through the difficulties many founders have with traditional lenders and the motivation for starting a company that is now the top investor of eCommerce companies in the UK.Some of the topics we covered off in this episode were:The benefits of revenue-based financing over other fund...

Are your Amazon listings optimized to maximize conversions?In this episode, Emma Schermer Tamir, founder of Amazon marketing agency, Marketing by Emma, takes us through the key things to remember when building out a top-notch Amazon listing.Emma Schermer Tamir is the owner of Marketing by Emma which she founded in 2016. It’s an agency that specializes in eCommerce copywriting, especially for Amazon, but also for websites and landing pages. Emma is a third-generation creative with over t...