Search is getting harder, especially when we're told to write for humans who don't read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily's resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they're ranking for the terms that matter to them.Barry Schwartz is the founder of Search Engine Roun...

The inaugural episode of Optily Radio hosts Brendan Hughes, Optily's CEO, and his wealth of experience in eCommerce and digital marketing across a variety of sectors on both the media buying and media selling sides of the industry. We talked about how hard it was for small businesses to know what's working in digital advertising, the importance of a strategic approach, and whether the sales funnel is still a thing.Brendan took time over the Christmas period to put together a book detailing so...