Search is getting harder, especially when we're told to write for humans who don't read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily's resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they're ranking for the terms that matter to them.Barry Schwartz is the founder of Search Engine Roun...