Do you truly understand your customers? A/B testing can only get us so far and doesn't provide insight into the "why" behind their preferences.This week's episode goes into the fascinating approach to creating customer personas based on mindtyping. Charles Chy is the CEO of MindCart AI, a startup that's building upon the cutting-edge technology developed by Dr. Howard Moskowitz for a whole swatch of industries with huge success.Charles Chy is the CEO of MindCart AI, a consumer insights platfo...

Amazon is a marketplace, not a catalog. It's not a "set it and forget it" environment, which is something many brands are not fully aware of. Are you making the most of your Amazon listings?In this episode, Tom Baker of FordeBaker goes into the ways you can bring in customers through ads, leveraging reviews, and SEO to ensure you maximize the potential of this truly powerful eCommerce channel. Tom Baker founded FordeBaker in order to fill the need for an Amazon consultancy that could help com...

Data visualization can help marketers extract so much valuable information that would otherwise go unnoticed. Why is it then that there can often be such a huge disconnect between the data teams and marketers?In this episode, we get into the ways that we can bridge that divide with Michel Guillet of Salesloft and our own Director of Data and Analytics, TJ Sizemore. Michel Guillet is Senior Product Manager of Reporting, Analytics, and Data Science at SalesLoft. He is a creative product le...

Is your site optimized to ensure the highest number of visitors end up buying something? This week, we talk to Navah Hopkins a PPC and CRO expert on what eCommerce businesses can do to ensure they make the most of their website real-estate.Navah Hopkins, who goes by @Navahf on Twitter, is the Director of Paid Media at Justuno, a company that uses AI to optimize websites for high conversions. She’s been in the digital marketing field since 2008 and she loves sharing her experience at various p...

"Audience is the new keyword." A pretty bold statement for those who have lived and breathed keywords in digital marketing. In this week's episode, Jon Kagan takes us through how search has changed over the years and where he sees it going in the years to come.Jon Kagan, on Twitter under the handle @JonKagan, has been working in the digital marketing field since 2005 and is currently the VP of Search and Biddable Media at 9rooftops. Prior to this, he ran search marketing teams at Mediacom, Fo...

Are you advertising beyond just Facebook and Google? If not, you could be missing out on really valuable audiences that can be found on Quora, Reddit, or YouTube. This week we chat with Joe Martinez and Brendan Hughes about how going beyond the major channels can pay off big for your eCommerce marketing.Joe Martinez (@MilwaukeePPC) is a veteran of the pay-per-click world and was named among the Top 25 Most Influential PPC Experts by PPC Hero three years in a row. He’s a regular co...

Facebook and Instagram ads are kind of a must in eCommerce, but are yours set up in the best way? This week, we talk to Akvile DeFazio about how to structure a great campaign on these two huge social platforms, the best ad formats to use, and how she's been adapting to recent privacy changes. Akvile is the founder of Social Media Agency AKvertise, which won the best small agency award in the U.S. Social Media Awards last year. She has experience working with a wide array of companies, from ou...

If you're in eCommerce there's a good chance you're on Shopify. Even if you're not, this week's guest, Kelly Vaughn, goes into eCommerce strategies that pay off no matter your platform of choice. Things like owning that you're a small team, being a more human brand, and making sure your visual assets are uniform can be applied across the board.Kelly is a developer whose path to eCommerce is somewhat unorthodox. She's the founder of The Taproom, a Shopify development agency that's grown in lea...

While eCommerce has suddenly shifted to the main way of shopping during the pandemic, there are certain things that people will still prefer to buy in person. Is your store 100% online or do you also have a physical presence? Greg Sterling (known on Twitter as @gsterling) and Keith O'Reilly join us in the studio to chat about the melding of online and offline, the importance of making it easy to shop, and knowing what your customers want.Greg is the VP of Market Insights at Uberall, a company...

It's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, tips on structuring your Google Shopping campaigns, and his new book "Ponderings of a PPC Professional."Kirk Williams is the Owner of ZATO Marketing, a small agency that specializes in paid search on Goo...